An Analysis Of Facebook According To Arkansas Business

According to Arkansas Business, Facebook was accused of violating users’ privacy by monitoring and selling their private message without their consent in December 2013 in U.S. District Court for the Northern District of California: "When a user composes a Facebook message and includes a link to a third party website (a "URL"), the Company scans the content of the Facebook message, follows the enclosed link, and searches for information to profile the message-sender's web activity… The social network sells this data to advertisers and others, the suit says". (Arkansas Business, 2015) In this lawsuit, Matt Campbell, the lawyer from Little Rock, claims Facebook had harmed their users’ privacy. In chapter 3, we have cover the five approaches of

For public safety, by scanning the message, Facebook can distinguish whether this sender had violated the community standards or not. Once the threat is detected, Facebook will be able to response immediately to minimize the impact, which will protect the greatest part of users’ quality to use Facebook; and for commercial, by selling those information to companies, those firms can receive more real feedback from their customers, which will help them adjust and improve their products to benefit the greater number of customers. Thus, from both aspects, Facebook is ethical in the Utilitarian approach. The second is Individual approach, which will never take any action not in your organization’s long-term self-interest. For individuals’ short-term approach, their privacy might have suffered; but for their long-term interest, Facebook will help users to complete their web activity profile, which will make it easier for the user to target the products and services they prefer. which. Facebook is ethical in the individual approach since it will ultimately contribute to the individual’s best long-term