An Analysis Of Technology Park Sydney

Open Up splits the work in 6 different groups which will focus on similar multiple task for each group. The marketing and advertisement focuses on communicating the event to their stakeholders.

This process requires a long time due to market awareness of the event is currently zero. Finance Sales and Revenue emphasize on monetary part of the event and allocating fund to each groups. Venue and Equipment Operations covers the overall of the event and other specific factors like location of the event, venue hiring, and floor planning of the venue and constructing required temporary stages. Political focuses on different government support towards the event monetarily, legal or promotional. Legal work covers all the important factors to start the

Event Planning includes all research required, marketing plan, event blueprint draft, budget allocation, choosing event partners and other important part of the event. Licensing is allocated for 2 months as it takes time and required many paper works to be completed. Innovators are one of the main stakeholders of the event therefore they are focus and target first as they will need to undergo multiple screening to be able to be a part of the event. The venue and equipment bookings are allocated after the innovators selection because size of the venue could vary depending on innovative ideas to be presented in the event. However, Technology Park Sydney is the most ideal venue for the event because of the multiple infrastructures they offer, which can cater to different parts of the event such as big exhibition hall

Contacting Investors are focused on high profile investor who may have a busy schedule and requires more time on setting dates for the event. Advertising Campaign are 6 months period because of different communication channels. There are advertising campaign that requires waiting period such as magazines ad. Different advertising campaign will start in different month like web ads will start 4 months before the event, while radio ad and print ad will start 3 months before the event. The advertising campaign are focused on a very specific market therefore it will not require a big amount for budget. Volunteer hiring and staff training requires multiple meetings and training session throughout the month before the event. Event day is on October and a post evaluation or feedback will be gathered after the event or throughout the whole month for various reason, like to get a more accurate response compare to gathering feedback 3 months later. Then a month break is given to the staff of the event. Then back to the event planning but this time it will require less or more time depending on the success of the previous time or changes to be made on the next