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Analysis Of Jean Kilbourne's Magazine Advertisement

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Jean Kilbourne has a very direct approach on advertising ads, and she looks beyond the sale pitch of the products. She believes that the average person sees over 400 advertisements a day and mostly reflects on the conventional values and ideals which are happiness, love and success. Jean Kilbourne says the average readers will not pay significant amount of consideration to the magazine advertisement. She also claims that they remain psychological victims in (Still Killing Us Softy). This essay will analyze the three advertising ads from a GQ magazine on the different types of liquors in a background setting. Patron tequila, Hornitos tequila, and the Woodford reserve bourbon.
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