Analysis Of Loblaw Companies Limited

Loblaw Companies Limited uses various social media platforms to effectively create an identity that is socially responsible and respectful, and to set the company apart from competitors such as Walmart. Through the analysis of Loblaw’s twitter page, Third Annual Corporate Social Responsibility Report, and the homepage of loblaw.ca, I will explore how Loblaw includes ethos, pathos, and logos in each of their portrayals of the company.

Loblaw’s twitter features a tweet showcasing that their President’s Choice Children’s Charity has just committed $150 million to childhood hunger and nutrition on September 21st, 2017. Included in the tweet is a link to an article detailing this news and a picture of the owner of Loblaw Companies Limited, Galen

Loblaw appeals to all audiences by showing that the company cares about their customers and wants to provide ethical business. Weston also reports that “we [Loblaw] is making good progress while upholding our core values and embedding a firm commitment to corporate social responsibility” and that their “goal is to meet the needs of today while preparing to address the social impacts facing Canada in the future” (“Third Annual Report”). Weston’s use of “we” and “our” establishes Loblaw as a community and that he is merely one position within the company, which creates a connection with the audience and shows the emotional attachment to both consumers and the company itself. The website and homepage for Loblaw also establishes and betters their reputation as a considerate company. The home page includes several transitioning pictures with headings written across each such as, About Us, Responsibility, Investors, Media, and Careers. Underneath the slideshow there is a brief explanation of Loblaw as a company, an explanation of their loyalty programs, as well as links to their recent news, and their social media