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Analysis Of The Tipping Point By Malcolm Gladwell

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The Tipping Point by New York Times bestselling author Malcolm Gladwell explores the importance of small factors and events and their effect on major epidemics and ideas. Gladwell utilizes his knowledge of social psychology and illustrates the complete range of factors that spark modern epidemics. Gladwell’s ability to analyze social phenomena through an unprejudiced view point combined with thoroughly enhancing cases make this novel a compelling read. Applying his interest and studies of social trends, Gladwell centers his award winning novel around the mechanisms of triggering social epidemics, focusing on how the irrelevant details make a dramatic difference. His arguments are governed by three agents of change called the Law of the Few, …show more content…

This allows the readers to go through the process of understanding the concept at hand and see how it’s applied. His explanation of the three main arguments of tipping points are clear and concise, and supported by endless research ranging from interviews, news articles, documented trends, etc. For instance, when explaining the Law of the Few, Gladwell uses teen suicide to elaborate, an epidemic that readers are familiar with and comprehend well. He explain that if one known teenage were to commit suicide, then others will follow, and so on, “a very small group- a select few- are responsible for driving the epidemic forward” (Gladwell 233). Gladwell effectively reduces a complicated trend such as teen suicide into a couple of pages that readers will follow and engage in. Additionally, he cites all the research he references, including the researchers involved, the time period, and the environment in which it took place, gaining credibility for his arguments and inducing his readers of his points, “on the Micronesian island of Ebeye, a community of 6000, between 1955 and 1965…” (Gladwell 226). Thus, Gladwell’s capacity to keep his points brief but comprehensive, combined with his inclusive researched cases is key to producing an intellectually stimulating read as this

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