It is essentially a pro if Netflix acquired any sources that would give them some independence in the supply or distribution field. Ferrell and Hartline (2014) explains that distribution and supply relationships are one of the most important decisions to any organization. Creating partnerships that would allow their customers to have some of their favorite content from certain providers would not only expand they company’s ability to reach customers and grow. Similar to its partnership with Dish Network that potentially created new customers, creating more partnerships can ultimately do the same (Luckerson, 2014). Not only developing partnerships with cable companies are can be pros, but kiosk could provide a different market for a target audience.