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Analyzing The Advertisements For People For The Ethical Treatment Of Animals

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The advertisement for People for the Ethical Treatment of Animals (PETA), “All Animals Have the Same Parts” (2010), show how humans and animals are the same using an image of Hollywood celebrity Pamela Anderson with her body parts labeled like a piece of meat. A viewer is asked to draw a comparison between humans and animals so the will be more sympathetic to PETA’s cause. The famous actress wears a bikini and poses in a seductive way this creates sex appeal as well as conveying the advertisements pro-vegetarian message. Since PETA is advertising a cause rather than a product; this qualifies as social marketing. The Oxford English Dictionary (2011) defines social marketing as “the application of commercial marketing techniques and strategies
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To start off, the first rhetorical appeal embraced in the commercial is ethos. Sarah McLachlan is a famous Canadian singer that is featured in the ASPCA commercial. Her song, “Angel”, is played at the start of the commercial and makes the viewer feel sorrow for the animal that’s been through abuse. More credibility is established

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962 Words | 4 Pages

ASPCA Animal Cruelty Commercial “Every day in America thousands of animals suffer from cruelty and neglect.” These are the first words that pop on the television when an American Society for the Prevention of Cruelty to Animals commercial turns on. This commercial was first aired on television in 2007 in America and was created by the company ASPCA. At the root of this artifact its sole purpose is depicted to get the audience (the TV viewers), to support the cause of saving animals lives from being beaten and abused through donations. The desired audience I believe is more specifically animal lovers, and/or pet owners.

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In her work “What’s Wrong with Animal Rights,” Vicki Hearne challenges common beliefs of animal rights, arguing that animal rights groups do very little to actually benefit animals. She argues that natural selection should be allowed to take place for wild animals, and animals such as cats and dogs should not be seen as property. To persuade the audience to support her position, she uses ethos, pathos, and logos. Her credibility as a trainer makes the logic behind her views reliable, her logic reinforces the examples she uses, and she appeals to emotion using her relationship with her Airedale, Drummer, to support everything her argument is saying. Through these strategies, Vicki Hearne effectively counters the current, popular views of the

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Most, if not all, have probably already seen the ASPCA commercial with Sarah McLachlan and know how excruciatingly depressing and emotional the commercial is. It screams success from since the commercial was aired in 2007, and yet, still serves its purpose head on. The simplicity of this commercial has raised over $30 million since it was first aired on T.V., making it the most successful fundraising efforts yet. Be aware that in 2014, the ASPCA annual budget was roughly $14.4 million. (ASPCA Annual Report 2014, 2015).

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375 Words | 2 Pages

Advertisements are everywhere, whether it be on the walk to the park or scrolling through my Instagram feed. They control the way we think and heavily impact the way we spend money, to do that advertisers use ethos, pathos, and/ or logos. When ethos is used on an advertisement often times, celebrities are modeling with the product because people tend to trust familiar faces. When pathos is intended to be in use, the advertisement tends to target the audience’s emotions and is often a sad ad. When logos is in use, the ad states statistics because people side with factual information.

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In the Ads there was both logos and Pathos were used. First Pathos, with a combination of images, emotional appeals to an individual's health and patriotic appeal. Why this is an example of pathos is because it causes people to see and feel the emotions through the images they can connect with the thoughts. Secondly logos, by proving that locally grown meat is better for your health and safety than meat that has come from across seas.

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142 Words | 1 Pages

The PETA ad is ineffective rhetoric ad because it has no logic, emotion, or ethics. For example, in the ad it states " feeding kids meat is child abuse". Logic is obviouse, and this is not obviouse because kids need meat for proper nutrition. It is not child abuse to feed kids meat, if so, millions of parents would be in jail right now. One can acknowledge that the author added a picture to show a kid, but the kid looks obiest that is eating a cheese burger.

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Additionally, each of these elements builds on one another helping support the ad’s argument and delivering a clear and compelling message to the audience. In conclusion, based on my analysis of the design, this public service announcement ad is very effective in conveying the sponsor’s message to stop animal cruelty and the plea for financial support to the

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659 Words | 3 Pages

Advertisements are a medium that exist to persuade their audience into either buying a product or supporting and idea, and they do this using the rhetorical appeals of ethos, pathos, and logos. Ads that are memorable and successful in swaying the viewers usually make use of all three appeals to support their message; the BCSPCA’s message on animal cruelty does just this. The BCSPCA uses a well-structured advertisement to apply the appeals of ethos, pathos, and logos to persuade viewers to support their cause of fighting animal cruelty. The BCSPCA’s advertisement is structured in a way that hooks viewers with its opening, and then delivers it’s message while keeping the viewer engaged.

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Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

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Introduction Animals testing have significantly contributed to the advancement of scientific knowledge in general and to biomedical progress specifically. Many example showing that laboratory animals in medical development and other aspects have significantly influenced human health and reduced suffering, for example improved diagnosis of infectious disease (Hau, Jann, Schapiro & Steven, 2002). But since 1960s and 1970s, animals testing protests has gained prominence and strength, people start to argue is it moral to continue “cruel” animal testing. Animal Testing is a Moral Act In the rest of this article, I shall apply different concept under utilitarianism try to discuss whether animal testing are moral acts. It is important to notice that (1) in this article, applying the general idea of utilitarianism which is “the greatest happiness of greatest number” and (2) the animals testing under the rules and regulations.

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Advertising plays an important role in creating false needs, for example, instance of when the capitalist advertises to buy this perfume and you will smell like Rihanna. The persuasion by the advertisement and images gives a false reality that is the social control. Social change then cannot be

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908 Words | 4 Pages

Millions of lives just as innocent as the most generous child; Trapped in the barriers we know as cages, that they know as Hell; Too many lives for humanity to just be a bystander. Each and every day is filled with a million moments and opportunities for us to take a stand and make a change. Animal shelters around the world are constantly filling with new animals; it is simply too much for the small amounts of staff on their own to make sure every animal gets the love they deserve, as well as making sure the shelter is kept tidy and operating. Animal shelters need us, young and old, even if only for an hour. That small span of time can make the world for them; volunteering assures that animals will get daily love, lowers full-time staff stress,

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“The greatness of a nation and its moral progress can be judged by the way its animals are treated”. Do you know who says this quote? It came from a famous person from India, Mahatma Gandhi. Nowadays, many animals are abused and injured. The worst thing is when they become experimental material for chemical products experiments.

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Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”

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