ipl-logo

Assignment 4: Asos's Brand Communication Process

627 Words3 Pages

Brand communications are important when creating customer value and an easy way for ASOS to deliver this is through digital. Customers need to be able to reach ASOS, and vice versa.
People - this is anyone who interacts with the brand as well as who are delivering the service. In ASOS’s case the service is being delivered through a website or app: this means both the website and app need to be smooth, quick and helpful. The process should be just as easy as if a customer was being served in a physical store.

Process – this is how the service is delivered. The process is the start to finish experience a customer receives, CIM (2015). Digital could enable ASOS to improve the whole customer experience. We can use customer analysis to really …show more content…

ASOS’s website and social medias should be consistent with the rest of the brand and match the service. ASOS website is their store therefore it should be professional, clear and easy to find your way around.
ASOS will face the challenge of designing a website that will be used across different devices. Devices will load things differently - for example pictures. A high resolution picture is more likely to open faster on a laptop then it is on a mobile. ASOS need to ensure that everything is adapted on the website so that the loading times are the same on any device.
No matter what device is being used the content needs to be the same and it also needs to be clear, to the point and rich. People are not going to trapes through lots of words and paragraphs.
ASOS’s message should be consistent offline and online. With so many different channels ASOS still need to make sure their brand is instantly recognisable.
A challenge this may produce is getting the tone of voice right. The message and tone should be the same across all devices. Tone of voice will impact on brand perception, Johnson. L (2016) – the tone of voice needs to reflect on the brand. Consistency within a brand will help build trust within customers, Johnson. L (2016). When trust is built within a customer they will then often become loyal

Show More
Related

Btec Business Level 3 Unit 9 P1

1719 Words | 7 Pages

The communication can be personalised which allows business to talk with their customers individually. This allows business to email new offers and match new products who are interested in the products or the services. Use of ICT strengthen customers loyalty, this allows customers know about the upcoming events which they might be interested in. If customer details are retained it can make repeat transactions easier, e.g. if address details are retained on a database customers do not need to provide them again. Website asks customers to register their information, than that allows business to communication, this also one of the best way to deal with customers.

Read More

Btec Business Level 3 Unit 5 P4

1809 Words | 8 Pages

If a brand has a good reputation, customers and businesses, are more likely to purchase that brand. Examples include logos and packaging. (B2B and B2C Similarities and Differences , n.d.) These need to capture the attention of their customers because businesses have competition and therefore need to stand out.

Read More

Psy 270 Week 6 Talk Consumer Psychology

633 Words | 3 Pages

For today’s consumer, the key word is trust. Consumers don’t trust brands and companies the way they once did. They do trust their friends and family. They’re also increasingly turning to social media influencers to find out what’s hot and what’s not. Every brand needs to build trust with its customers and potential customers.

Read More

Nordstrom Target Market

1045 Words | 5 Pages

When launching a new product or service, a company needs to develop the key group of customers in which they are targeting. There are many steps in identifying the target market; one of these steps is to look at past marketing plans in a company and collect information to produce a customer profile. This profile is important because “it influences the objectives, creation of the communications message and the channels and media mix being selected” (Gbadamosi and others, 2013, p. 275). When this profile is solidified, the appropriate methods to make a successful marketing plan can take action to launch the new product or service. Nordstrom’s Treasure & Bond, is a new clothing line by the leading fashion specialists, targeting 18-30 year

Read More

Andrew Rashbass Essay

1185 Words | 5 Pages

Offer mobile-friendly content. o ? Create a cross-platform experience.

Read More

Environmental Challenges In Forrester's Recent Report

881 Words | 4 Pages

There is no question that that is something that is an extra cost that every retailer needs to budget into their website execution now. A lot of it is design and functionality if the website, because that affects everything – it affects the conversion rate and the ability of customers to find content on different mobile devices and typically mobile is Smartphone as well as tablet so that just makes the decision on what to do even

Read More

Tax Preparation Service And Product Design

675 Words | 3 Pages

This executive summary briefly touches process performance measurement. The process of designing products is not the same as the process for designing services. “the goal of designing products is to design the product so that it can be efficiently produced. Service products vary more because customers vary greatly and employees must know how to serve each customer.

Read More

Must-Known Benefits Of Getting A Responsive Website Design For Business

540 Words | 3 Pages

: Stretch Out Your Reach To Mobile Audiences With surpassing proliferation of mobile-friendly websites, businesses are aspiring to customize a responsive website design that can be accessed across various devices. You must know that the sales rate of handheld gadgets & tablets is expected to multiply in upcoming years and therefore, a responsive website design will play an eminent role to steer mobile audience towards your business. Accelerate Sales & Conversion

Read More

Three Traits Affecting The Dental Industry

1383 Words | 6 Pages

Your business's internet site is frequently your customers' first impact of you, so make it matter. as an example, in case your web page presently does not utilize responsive layout, then it actually deserves interest and warrants an improve. what is responsive layout? it is the most common and desired manner of ensuring that a internet site functions nicely throughout all gadgets (computers, smartphones, tablets, and so on.). Did you already know Google hides websites that are not optimized for mobile gadgets from any search carried out on a the ones devices?

Read More

Branding Strategy: The Marketing Strategy Of Burberry

980 Words | 4 Pages

Burberry, established in 1856 by Thomas Burberry, one of the luxury fashion brands in the world. The first shop opened up in the Haymarket, London, in 1891. Burberry was an independent family-controlled company until 1955, when it was reincorporated. It focusing on beauty, accessories, men, women, kids, all the products offering are strategy in the luxury fashion brand’s marketing mix. HISTORY OF BURBERRY Thomas Burberry, from Basingstoke, Hampshire opened his first store, originally specifying in outdoor clothing.

Read More

The Digital Marketing Strategy: Starbucks And Digital Marketing Strategies

1667 Words | 7 Pages

Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012)  state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.

Read More

Pestel Analysis Of Advertising

1564 Words | 7 Pages

However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,

Read More

Starbucks Differentiation Strategy

1607 Words | 7 Pages

One of their key strategies in meeting this goal is a focus on customer service in order to create an experience for its consumers. Another one of their strategies is to ignite their emotional attachment with consumers. They also have

Read More

Consumer Behavior: Attitudinal Loyalty And Satisfaction

811 Words | 4 Pages

Brand loyalty is a focal point of interest for marketing researchers. From past research stated that loyal customers spend more than non-loyal customers in purchasing. Much of the research over the past three decades looks into consumer loyalty from two perspectives which are behavioral loyalty and attitudinal loyalty (Bandyopadhyay & Martell, 2007; Dick & Basu, 1994). Behavioral loyalty means the frequency of repeating the purchases. Which attitudinal loyalty refers to the psychological commitment that a consumer makes in the purchase, example like intentions to purchase and intentions to recommends.

Read More

Marketing Strategy Of Adidas

1419 Words | 6 Pages

Introduction Adidas is a German multinational corporation and it is one of the largest companies in the sporting goods industry. Adolf and Rudi Dassler promoted Adidas in 1949 and it was named after its founders 'Adi ' from Adolf and 'Das ' from Dassler. The company offers its products through three main brands: adidas, Reebok and TaylorMade-adidas Golf. The company operates through more than 170 branches across the planet in Europe, the US and Asia, each focusing on a particular market segment. The company designs and manufactures shoes, clothing and accessories.

Read More

More about Assignment 4: Asos's Brand Communication Process

Related Topics

Open Document