Beats History

The audio industry is heavily dominated by one company. Beats by Dre. Just about anywhere where someone might be needing headphones you'll see the famous B. They are no longer just a headphone company any more. Now they make premium speakers as well.”Beats by Dr. Dre (Beats) is a leading audio brand.”(beatsbydre.com/About us 2018) Beats has become a very important company and a household name.

How Beats got started is an interesting story. And for such a young company it has already been through alot. It all started with a man named Jimmy Iovine. He was selling CDs at the time as a record producer. During this time around 2007("History of Beats," 2017), Jimmy realized that Apple's Ipod would dominate the industry. And CDs would no

With big names using and wearing the product how could they not be? “ Lil Wayne at a Lakers game, Katie Holmes on a movie set” (By Todd Leopold, CNN, 2014). After buying 25% of Beats back from HTC in 2012 big things were about to happen. ("History of Beats," 2017) In 2012 Beats would create their first headphones without monster. This was a huge step in the development of the company. “The Beats by Dr. Dre Executive noise-canceling headphones have a sleek, sturdy design, fit comfortably, offer good sound for noise-canceling headphones, and come with two cords, one of which has an inline remote with microphone.”("Beats Executive: Dre's headphones go corporate chic," 2012) The sound development was what started to get people hooked. Creating a product that sounded great and looked futuristic is exactly what Dre and Jimmy did.

2014 was one of the biggest years in Dr. Dre's life. Beats was no longer just focusing on the headphones aspect. They wanted to expand digitally as well. This is why in 2014 Apple purchased Beats for a Price of 3.2 billion. (beatsbydre.com/About us 2018) And later Beats and Apple were able to create Apple music. All of this ended up making Dre a Billionaire. ("History of Beats,"