The growth of ecommerce for Best Buy is key for long-term growth. This day in age most all purchasing is don on the online channel via Internet. Due to the redesigning of the Best Buy website it is more likely to see an increase in ecommerce. In 2015, Best Buy reported an 18% increase from 2014 in online revenue. The online sales were the only reason for growth in revenue for the past year in 2015. When trying to grow an online website in order to grab the attention from consumers a new and revamped website that catches the eye of the consumer, and is also easily accessible for consumers to operate will be very beneficial. It is important to be able to target your online audience; Set up a demographic and identify the consumers, set up high …show more content…
After a short time to revamp the website, a vast growth in the business can be seen. Also, when checking the demographics for a website it is important to give it a test period over a year to see what demographic needs to be reached out to and promoted for. Ecommerce depends largely on a reputable, accessible online presence. To be recognized as such, businesses must make themselves available to those who are most likely to notice. Identify the demographic characteristics of consumers who will benefit from relevant products and services, and base marketing strategies on these details. Monitoring the shipping will help to keep track of the efficiency of the shipping over the year. Always remember logistics when wanting to increase sales and also save money within the company. Costs will vary based upon the size of the transaction, the size of shipments, the distance that products need to be shipped or the complexity of the transaction. Third-party logistics become more cost effective as a company grows and handles larger transactions. In the long run, Best Buy will receive more customers via the Internet when the right consumer is targeted and they’re given an incentive to shop via the Internet versus going in-store. All and all, a continued increase in sales should be seen in one to two years, and then an increase every year after. The Internet is changing the way the world shops and ecommerce is running the 21st