What Is The Decline Of L. Bean's E-Mail-Order Catalog

153 Words1 Pages
I believe that L. L Bean’s website will take place of its core direct marketing method of catalog marketing. Mail order catalogs have been decreasing over the years, and yet L. L. Bean still maintained the method of catalog marketing, but reduced in number of catalogs sent out. Due to the growth of online retailing, mail order catalogs have declined. In fact, L. L. Bean’s online orders have surpassed mail and phone orders for the first time in the company’s history. Mail-order catalogs are an old-fashioned way of advertising and selling products. It is faster and more efficient to buy products through online retailing. Current generations are utilizing technology to buy products disregarding the fact that catalogs are still in existence. Companies