In chapter 3 of Bill Kovach and Tom Rosenstiel’s The Elements of Journalism, the authors convey how being objective is extremely important when it comes to avoiding isolation and having a successful user base. In chapter 3, the authors stress the fact that allegiance, or “loyalty”, to the citizens is extremely important, in which it should surpass all business, marketing, and advertising ambitions. When the author states that “A second factor in the growing isolation was a change in journalism's tone….in which the reporters summarized the story, became longer and more judgmental.”(Kovach, Rosenstiel, 78). Here, the author shows how another cause for journalistic isolation is a change in tone, in which they became more subjective. By being