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Boeing Case

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In our day and age, one of the most important assets to our culture is transportation. According to the Bureau of Transportation Statistics, air transportation makes up almost 4% of freight transportation and 6.4% of passenger transportation. While this may not sound like a whole lot, this is based on over forty-billion dollars and three-and-a-half-trillion miles annually. According to Statistia, the aircraft manufacturer with the highest worldwide revenue was the Fortune 500 twenty-fourth ranked Boeing Corporation. There are many important factors to consider when looking at a company: location of home office, chief executives, company purpose, global operational locations, and company ethics. These facts are considered by an industry's clientele …show more content…

The company moved from their previous location, in Seattle, in 2001 because of many reasons. Chicago is a more centralized location, in relation to the entire continent. They have better access to the eastern coasts of their home continent than in their previous location. Also, according to The New York Times, the Fortune 500 company was granted an excess of $60-million in incentives and tax-breaks. "The move from Seattle is part of a Boeing effort to transform itself into a more diversified company and separate its corporate offices from any one division" (Barboza, 2001). With the main U.S. manufacturing and testing facility located in Seattle, the company would now be able to reduce favoritism to that branch. The company evaluated many factors: transportation, education, and quality of life, says reporter David Barboza. Although it may be a short-term hindrance, this move should give the company a better opportunity for future …show more content…

Superior design, efficiency, and value are what the company states as their overall commitment and focus for the airline industry. The company has over 10,000 commercial and freight aircraft current flying for almost every aviation company worldwide. The company is also one of the greatest aircraft providers for many different militaries across the globe. Boeing provides complete in-house, asset-backed, financing, lending, and leasing. This prospect allows the company to better cater to their customers by keeping everything in-house without

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Our company Air Energy is headquartered in Reston, Virginia. We believe that by placing our company at Reston would be a perfect location based on our target market. The state of Virginia has the second highest concentration of tech workers in the nation. At nearly one of every 10 private sector workers in Virginia works for a technology company. These statistics reveal how big of an influence technology has among the state of Virginia which makes it suitable for Air Energy to market our products to the consumers.

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Traditional economics cannot model this because many of these decisions are not financially optimal, so behavioral economics must be used. A downside of only operating the Boeing 737 aircraft is that smaller airports cannot be reached. Additionally, Southwest faces a tough market in which Delta has long standing contracts with major cities. In fact, Southwest was given landing rights at Atlanta Hartsfield-Jackson Airport, the world’s busiest airport, in only 2010 (Economist). Because Southwest can only reach metropolitan airports, many consumers who live outside of the city will choose to fly Delta in order to fly into a regional airport; those that live in the city may fly Delta simply because they offer more flights to their destination.

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The expanded their company to the United States in September of 2014, and it is located California’s Silicon Valley (www.kitmanlabs.com May 5, 2016). This geographical location makes sense because Silicon Valley is the heart of the tech industry in the United States, and Kitman Labs’ whole company

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No you ask why Boeing decided on South Carolina as the city to produce its new “Dreamliner” one its close proximity to the international airport and port facilities. With the close proximity profit will grow due total cost lowering. South Carolina offered Boeing an incentive package worth $450 million for bring there plants into South Carolina. Another positive effect for the city of Charleston is that Boeing pumps $13.9 billion into the city accounting for 40% of the local economy.

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The company will require developing plans that will see them increase their presence in both the domestic and international market. However, the company must first prioritize on increasing their presence in the domestic market. That plans that will involve frequent flights to all the major cities in the U.S.A. Currently, the company has six major focus cities; New York JKF, Fort Lauderdale, Los Angeles, Orlando, and San Juan. While these cities continue to be profitable to the company (CAPA Center for Aviation, 2015), they should consider increasing their access to other cities as well. Frequent and extensive flights in the San Diego and the San Francisco Bay Area will enable the company to capitalize on the business and tourist travels.

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The state is continuing to become the destination for technology jobs and technology companies. One of the reasons is, the state offers a lower cost of living compared to California and New Your (MyNorthWest.com, 2016). Washington State also offers workers unique work-life balance opportunities. It has a well-developed transportation infrastructure, its cities offer various venues for enrichment and entertainment, and the natural diversity of the state offers the outdoors types everything from fishing to hiking and skiing, and a variety of water sports (Washington State, 2016). Not only is Washington State a great location to build a manufacturing plant, but it also has a talent pool, and favorable environmental conditions to ensure that we can attract and retain the talent we acquire (Opportunity Washington,

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Economic Environment Factors such as Crude oil prices, aircraft prices, Economies of Scale may also have effect on the airline industry. Social Environment Tourists and Business travellers contribute to the growth of the airline industry. Technological The use of modern technology by the airline manufacturers can contribute significantly to the growth of the

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It could be defending on the markets size and growth, like how large is the market, is the market segment substantial enough to make profit for the company (market segment by measuring numbers of customer include sales value or volume). The best characteristics for consumer market particularly is based on every side, like example is behavioral segmentation, the marketers can know product usage rates, whether the consumer is brand loyalty and even benefits that consumer

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