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Boost Juice Bar Essay

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COMPANY/ PRODUCT BACKGROUND
Company Background
Boost Juice Bars is an award winning, worldwide chain of retail stores whose focus is in the creation of fresh and nutritious fruit drinks. It is considered as the largest juice and smoothie retail store in Australia. Founded by Janine Allis in the year 2000, Boost Juice Bars have since become a nationwide phenomenon expanding to 250 stores Australia wide and 50 stores located worldwide (Boost, 2012; Allis, 2013). Graph 1 portrays the total number of stores from 2000 to 2010 (Boost, 2011).
GRAPH 1: TOTAL NUMBER OF STORES FROM 2000 to 2010
In 2012, this retail group collectively turnover $85 000 000 per annum which reflects on the success of the Boost Juice Bar’s board and executives team, which possess a total of 135 years of …show more content…

Environmental Scanning surveys and interpret information that is obtained on events and trends that occur to identify external opportunities and threats (Venugopal, 2010).
Boost Juice Bars is methodically conquering the realm of the wellness group one country at a time. To date, there are over 200 stores in Australia, as well as over 100 stores located outside of its flagship country. In all instance, Boost Juice Bars must research the different governmental policies or measures that will have an impact on this industry and the businesses ability to trade. Boost Juice Bars must carefully research these factors in order to certify that it is feasible to set up a franchise in that location. This research includes: governmental policies, economic and political stability, foreign trade policies, labour related laws, environmental laws, food and safety standards (Milligan, 2012). Boost Juice Bars must, at all times, comply with the law and must always consider the impact of any forthcoming legislations on their operations, and must be ready to take action at all

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