Boost Juice Bars

INTRODUCTION “There’s no point standing there pontificating – you have to roll up your sleeves and just do it” – Janine Allis (Quoteswise, n.d.). This is one of the main reasons why Boost Juice is successful. Boost Juice Bars Pty Ltd is the largest healthy drink company in Australia and overseas arising from its franchising system, international network and fresh products (Boost Juice, n.d.). This bar is a part of Retail Zoo – a holding company for Boost Juice and Salsa’s Fresh Mex (IBIS World, 2013); it was found in 2000 by a suburban woman named Janine Allis – one of the top Australian female entrepreneurs in 2016 (Smartcompany, 2016). This brand has been a retail phenomenon which has spread the healthy vibe into 17 countries around the

One of the most crucial elements in skill area is leadership. Based on the case study, Janine Allis was hands- on all the business activities from the beginning to develop the structure and to build the business plan. A leader’s attitude will regulate the success of the company; this is a reason why Boost Juice is a favorable juice brand internationally. Although being an entrepreneur is arduous, Boost Juice is still successful on account of its process. Researching is the first priority within the process; during this step, it requires information about the customers and the demand fluctuation. Next is winning the customers’ purchases by choosing the right people to consume the products and marketing. After this step is customers’ experience, which basically means an interaction product between a customers and a company that meets the customers’ expectation. The last two steps are training staff and internal

According to Sydney Morning Herald, Boost Juice advertises 97% fat-free smoothies with probiotics, but indeed, it has twice the sugar of a soft drink (Han, 2016). It is estimated that ‘Brekkie to Go-Go Super Smoothie’ (610 ml) is equivalent to 18 teaspoons of sugar which is nearly 120 calories more than a Big Mac (Sullivan, 2016). This shows although Boost Juice promotes their healthy products, they are not as healthy as people think. Why is this a problem? Who is it a problem for? Moreover, the level of carbohydrate in the products is many times higher than the amount of fat, based on the table below which is taken from the official website of Boost Juice (Boost Juice, n.d.) Table 1: Comparison between fat and carbohydrates (100ml)

In accordance to Dr. Bernstein’s Diabetes Solution, most of the body fat comes from carbohydrates, which is converted into fat by the help of insulin after converting into glucose (Bernstein,2007). One example can be found in losing weights, low carbohydrates diet works better than low fat diet in six months period, which means around 5.8 – 8.6 kg vs 1.9 – 4.2 kg (Frederick F. Samaha, 2003). Consequently, even though Boost Juice products are free fat but the carbohydrates level is high, it is still fat and harms people’s health.

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