Today, Breton Brewing has a well-established brand name and positioning in the craft beer sector in Cape Breton. It started its business in 2015 and has become a renowned player in craft beers in this region. The primary motive of this case analysis is to help Breton Brewing Co. achieve it’s goal to find a beverage that is a non-beer option in the market and find the market growth potential for this new category in different regions and marketplaces. Also, the most important need is to keep up with the recent trends in Ontario, British Columbia, the United States, and Europe. Internal/external constraints Internal constraints Our client is looking for a long-term plan, not a short-term solution. Launching a new product would mean heightened expenditures, which could lead to low net income or restrict their enterprise from full growth. Breton Brewing has a well-established brand identity for craft beers amongst it’s customers and expanding it’s business through a new product line would be too risky if they deviate far away from their current product line as new business plans need to be aligned with their current goals, mission and vision of the company. External constraints …show more content…
is a successful craft beer company located at 364 Keltic Drive, Sydney, Cape Breton. The company’s co-founders Bryan and Andrew, who are also craft beer lovers, started their business in 2015. The company promoted its first can in NSLC and achieved its second expansion in 2016. This milestone has just been achieved in their second year of business operations. The company began with 2 people but, has now grown to 20-plus employees. This case study is important to analyse the current market trends, threats, opportunities and strengths, and suggest a non-beer category as a new business idea for Breton Brewing to pursue as their upcoming business strategy plan in the coming 3-5