Brick & Mortar to E-Commerce-How To Succeed
To say consumer buying power has drastically changed in the last decade is a gross understatement. From brick & mortar stores to online shopping, the consumer demand for a streamlined shopping experience has left many businesses with a tough decision to make: Should they remain in a traditional business model of operating a store, move to strictly an online presence or create a hybrid of the two? You only need a quick Google search to see that your chances for success depends on your willingness as a business owner to adapt to the changing times. It just makes sense that if you own a store, integrating a website into your sales and marketing platform is a no-brainer. After all, the web is open 24 hours a day which means those insomniac shoppers can increase your profits while you sleep. A web-based store also allows you to easily evaluate consumer buying habits, track inventory trends, and allows consumers who reside outside of your physical location to still utilize your services and purchase your products. You can advance your brand name, increase time spent by shoppers in-store and
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There are some people who have an emotional connection with a brand and so enjoy the physical act of shopping that it is affectionately referred to as "retail therapy". The fact is that to some businesses, these avid shoppers are a huge part of their success. And its not just small businesses who acknowledge the importance of this particular target demographic. Internet giant, Amazon.com is planning to create a storefront so that they can appeal to consumers who enjoy browsing through racks, trying on clothing items and shoes, flipping through pages of actual books and simply enjoying the experience of