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Brick And Mortar's Marketing Strategy

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Brick & Mortar to E-Commerce-How To Succeed

To say consumer buying power has drastically changed in the last decade is a gross understatement. From brick & mortar stores to online shopping, the consumer demand for a streamlined shopping experience has left many businesses with a tough decision to make: Should they remain in a traditional business model of operating a store, move to strictly an online presence or create a hybrid of the two? You only need a quick Google search to see that your chances for success depends on your willingness as a business owner to adapt to the changing times. It just makes sense that if you own a store, integrating a website into your sales and marketing platform is a no-brainer. After all, the web is open 24 hours a day which means those insomniac shoppers can increase your profits while you sleep. A web-based store also allows you to easily evaluate consumer buying habits, track inventory trends, and allows consumers who reside outside of your physical location to still utilize your services and purchase your products. You can advance your brand name, increase time spent by shoppers in-store and …show more content…

There are some people who have an emotional connection with a brand and so enjoy the physical act of shopping that it is affectionately referred to as "retail therapy". The fact is that to some businesses, these avid shoppers are a huge part of their success. And its not just small businesses who acknowledge the importance of this particular target demographic. Internet giant, Amazon.com is planning to create a storefront so that they can appeal to consumers who enjoy browsing through racks, trying on clothing items and shoes, flipping through pages of actual books and simply enjoying the experience of

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The art and craft of shoppers is no longer just running to the store to get some necessities. Shopping has evolved into much more than just a thirty-minute trip to the one local market in your area. Shoppers nowadays have more power in where they choose to spend and what they choose to buy. Because of this, the shoppers and companies have evolved with the expanding consumer pastime that is shopping. Anne Norton focuses on how retail companies have evolved in order to manipulate consumers into buying their product while Malcolm Gladwell uses a consultant, Paco Underhill, to explain how retail companies can analyze and influence human behavior in order to sell their goods; the combination of these articles creates a chess-like game between

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The present essay is in the reference of the article “The science of shopping” written by Malcolm Gladwell, the famous writer from New Yorker magazine. His appeal to this article was the study of retail anthropology which was acknowledged by Paco Underhill, a psychologist that study environments. Retail stores has an obvious intention- convince and attract a customer as much as they could purchase. If we start to study as a whole there is so much to know about shopping behaviors and the knowledge we can extract upon how the thinking of people’s get affected by an environment. The only reason of Paco Underhill’s success is that he observe those details which usually we do not notice and avoid while conceder to analyze buying and selling.

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