Bud Light Advertising Strategy

244 Words1 Pages
It is a fact that a lot of American commercials are very famous and especially the beer ones are on the top. The basic knowledge about beer should include Budweiser and Bud Light.
Budweiser is one of the famous beer in the world. With Bud Light, it is in top 10 the most valuable beer brands for a long time. Budweiser has its marketing strategy which is known all over the world even though it is not popular or sold in some countries. The example is the Czech Republic, this country is famous for its own beer and Czechs would not drink foreign beer. It has to have well known reputation and marketing to let them know Budweiser. Maybe one of the reason is that Budweiser is named by the Czech city and there also exists Czech brand Budweiser Budvar,