Bud Light Radio Commercial

The first nation radio commercial Budweiser I critiqued aired on Z 107.9, at 5:49p.m., which started off sounding like an infomercial. This commercial was a voice over discussing fracking not being taken seriously due to the odd sounding name. Suggested a name change was in order for change to happen. The target audience is not made clear soon enough. The product, Bud Light, was mentioned very late into the commercial. Clearly the target audience is twenty-one plus, but at this point the commercial is likely being ignored. I feel they were going for shock or laughs. Fracking is a very touchy subject to be making light of. I feel it was a bad move on their part. There was a drink responsible message at the end but the commercial did little

on 102.7 KBIQ for a real estate agent. It started with a gentle fingerpicked guitar, then a woman with a soft gentle voice calmly begins talking about the ups and downs of selling your home. Charlene Harrison of ERA was the center of the commercial. She was described as professional and understanding, willing to go that extra mile to take care of the details involved. Much of the commercial seemed to be focused on her ability to make selling your house a smooth worry-free process if you used her services. I felt the it was pretty direct and easy to listen to. I have heard similar commercials but they featured what sounded like scripted testimonials. Seemed sincere, but I would have added her saying something at the end, sort of her own personal stamp on the

Frank Azar aired a commercial featuring an older couple that had been involved in an accident. The husband had bleeding on the brain and other issues and Frank Azar settled their claim with the insurance company for $850,000. As always Frank Azar goes through his disclaimer of “I can’t get everyone $850,000 but…..” To me these commercials always feel so scripted. I feel like I’m being lied to when I watch a Frank Azar commercial. Far worse commercials for law offices exist, at least this commercial does not include awkward pauses from clients reading cue cards. Testimonials for law office commercials are one thing I would avoid. This commercial may be effective in reaching a more vulnerable older crowd. Maybe a brief introduction of his credentials or a short biography. I would try to make the lawyer appear in a better light, perhaps a hometown hero angle to the commercial. I have watched many commercials in the past where they go through a brief “born and raised” tale. They have a bit more of a personal feel to