Business Analysis: Dick's Sporting Goods Store
Dick’s Sporting Goods has many strengths throughout their business from their marketing scheme to their equiptment. For starters Dick’s cost advantage is outstanding. They push for the best possible product designed for serious athletes. Dick’s carries high end brands such as Nike and Under Armor. Buying there products in there own store gets grossly expensive.
Over years of expanding its name the brand hopes to become the number one store for athletic wear. Most of the product placement and advertisements contain famous athletes. The brand works to become the best and make a profit more than they have in history. After the release of the commercial in the year 2013 the net income was estimated to be 429 millions. The net income increased by nearly seven percent which is tremendously higher than the previous year.
MARKET ANALYSIS CUSTOMERS Company Country Products offered Art Pol Poland Hobby Lobby United States Multicraft Canada Raffia Pacini Trade Italy Craftime Unlimited Corporation is a Philippine-based company which specializes on making handicrafts such as holiday décorations, Angel figurines, Burlap, Sinamay, Raffia, Abaca scrunch, Shells, Placemats, baskets, easter decorations, Halloween decors, capiz and sisal. From these product offerings it was discovered that the handicrafts that are of high demand are Raffia, Sinamay, Abaca Scrunch, Angel Figurines, and Paper Mache.
The Company offers a range of sporting goods and sports apparel at multiple price points in order to appeal to the beginner, intermediate and expert sports consumer. The merchandise it carries includes brands, such as Adidas, Callaway Golf, Columbia, Nike, Remington, TaylorMade Golf, The North Face, Under Armour and Wilson.
Back in 1984, GameStop was not initially a video game retailer. The original name was called Babbage Inc. from Dallas, Texas. With the rise of video games becoming a popular past time hobby for Americans, the company grew financially well. The name GameStop did not appear until 1996, where they expanded across the United States and even have a few stores in Buffalo, New York.
A marketing plan is essential for every organization if at all it has to succeed in its operations. Irrespective of how a marketing plan is organized, the marketing plan elements must be direct to the point and easily understood by all the stakeholders. A marketing plan is vital in providing a clear direction that an organization should follow in the marketing efforts in future. Lowe’s Companies is cited as the second largest homes retailer globally. Notably, the company operates a total of 1234 stores which are located in around forty-nine states.
Our logo and slogan (“Redefining Sports Technology”) communicates a brand identity of quality, innovation, easily relatable and inspiring for our target audience. A key component of our branding and positioning strategy is to provide the consumers an opportunity to review and feedback on the design aimed at creating a personal relationship between the brand and its target audience. Unlike competitors, the “powerVW” sport analytics and fantasy sport product poses an unmatched social media enabled intuitive user interface to serve the sports fans anytime-anywhere. Pricing & distribution: Our primary market pricing strategy is to deliver high quality product with affordable and competitive pricing for the powerVW B2C and B2B products.
Lululemon Identification of Strategy: Lululemon provides high quality athletic yoga apparel at a premium price. To do so, Lululemon uses a focused differentiation strategy. Lululemon concentrates on a niche market of athletic women within the size range of 2-12. The company’s primary target customer is women who are upper-middle class and have an active, healthy lifestyle.
Our store meets the real needs of many sports players, trainers, athletes, and coaches everywhere because without us, there would be no them. This is our slogan as well, “Without us, there is no you!” The reason why these types of people are our intended customer is because these are the types
Products Polaris Industries is an American manufacturer of snowmobiles, ATV, and neighborhood electric vehicles, with offices all around the world. Polaris is located in the Minneapolis exurb of Medina, Minnesota, USA. Polaris also manufactures motorcycles at its Victory Motorcycles and the Indian Motorcycle subsidiaries. They specializes in making off-road Vehicles, motorcycles, snowmobiles, and electric utility vehicles, as well as parts and accessories to those vehicles. Competitive Position Good financial
In this paper we have discussed the winning strategy of Nike. Nike a global leader in sporting goods industry has established a strong position for enhancing athletic life style. Its brand strives to capture and deliver ‘authentic athletic performance’ across thousands of sports and fitness products. Founded by Bill Bowerman and Phil Knight in 1970s, it is the number one sports manufacturer in the world that offers a wide range for choice for individuals ranging from sports equipment, athletic shoes to clothes. Selling well-designed and very expensive products, Nike is positioned as a premium brand.
They’re committed to increasing the purchase of sustainable products. Strategic Focus Mission & Vision To bring inspiration and innovation to every athlete* in the world. * If you have a body, you are an athlete.
They are now focusing on their expansion United States of America. They plan on expanding to other parts of the world as well. Their business strategy so far has been very clear. Some of the points below highlight their business strategy: • Developing products of exceptional quality: -They have modified their business model in such a way that they take care of the entire business process, right from the planning and research till the final sales. This enables them to produce goods of exceptional quality thus enduring consumer satisfaction.
Internal Analysis When conducting an internal analysis you must know the firm’s resources and capabilities. Nike’s resources are assets from succeeding in their industry. These resources include financial resources, physical resources, human resources and organizational capabilities. Firms Resources & Capabilities: Human Resources-. The company displays a strong workforce of over 30,000+ employees.
Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.
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