Caribou Vs Starbucks Research Paper

432 Words2 Pages

Coffee is widely consumed each and every morning around the world. Possibilities include; espressos, double shot lattes, frappuccinos, the list is almost endless when it comes to this bean we have come to love. But the questions lies, what coffee shop can offer a better drink menu? Starbucks coffee or Caribou? I am certain that Starbucks is a better choice for your cup of coffee. Starbucks offers 87,000 different drink combinations and spends more money on its employees health insurance than they do on their coffee beans, according to Business Insider. Starbucks has 21,000 stores worldwide. If that's not greatness then what is? Starbucks adds two to three new stores daily. They also have a 10-minute rule. This means that the stores open 10 …show more content…

Starbucks is known for its green color and symbolic lady on the front. Green triggers the emotions of refreshing, balance, and happiness. Thinking about what coffee makes you feel like can also bring out these affections. The green lady is depicted to be a mermaid. Symbolically greek mythology portrays mermaids use techniques to lure in sailors (customers) and grant them with secret pleasures. Starbucks approves of same sex marriage and multicultural citizens in the US. Starbucks created a water brand called Ethos Water. Profits were given to raise awareness and to provide children access to clean water. Every Time a bottle is purchased 5 cents is donated to the Ethos Water fund. It has benefited 500,000 people around the world. Grants were given to coffee growing countries. This includes Tanzania, Indonesia, Colombia, Guatemala, and Nicaragua. Caribou highlights their quality of their food and focuses on customer satisfaction. While Starbucks center of attention is the coffee and their employee gratitude. Although Caribou designs their interior to reflect a mountain lodge to symbolize warmth. Starbucks claim is a more natural look to the stores for a more earthy