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'How A Topless Mermaid Made The Starbucks Cup An Icon'

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Furthermore, brands like Starbucks are also so successful because they not only sell coffee but they sell a lifestyle. In an article titled “How a Topless Mermaid Made the Starbucks Cup an Icon” on AdWeek, it states that interns on Madison Avenue in New York, would drink Starbucks coffee and then carry the empty cup around for the remainder of the week. So what does this say about the lifestyle Starbucks portrays? The article specifically stated that “They wanted people to see them with the cup.” At this point, it’s not even about the coffee, it’s about the brand. To be seen with a Starbucks cup means that you are a part of a “special” club. Starbucks makes people feel something they might not get out of their lives and that feeling is equivalent
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