Starbucks customers want to be able to capture the same taste at home. Therefore, the packaged coffee and the shorter wait time at the register was a decision that proved to be successful for Starbuck. In addition, Starbucks marketed their brand to Kraft Company and offer these products in local supermarkets, big franchises such as Target, etc. Another popular product sold to various stores, include Starbuck’s Tazo teas. Branding is important and with Starbucks customers, it was popular as “its associations with coolness and quality etc.” (SCS, 2007). With Starbucks strategy to marketed to businesses and providing coffee deliveries, the concept of offering a free coffee service and system to its employees and visitors promoted an acceptable