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Catalyst Consulting: A Case Analysis Of Momenta's Current Position

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INTRODUCTION We, Catalyst Consulting, are here to analyze and compare Momenta’s current position to where the company strives to be in order to provide a solution that fulfills their three pillars of Personal, Professional, and Community. We will assess how Momenta can develop a strong brand image and reputation as a startup company. Our proposed opportunity statement is: ‘How can Momenta Marketing and Consulting pursue consulting as well as coaching opportunities, while building and maintaining a strong brand presence in the greater Vancouver area?’
ANALYSIS
INDUSTRY AND COMPETITIVE ANALYSIS Momenta Marketing and Consulting plans to expand into the business coaching industry in Canada. The industry revenue in 2016 was $990 million …show more content…

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