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Lethbridge: Brief Overview Of The Target Market

3248 Words13 Pages

WIL Part 2
I. Introduction
Recap of the project scope and purpose
In part 1 of our WIL project, we identified the requirements of an established business venture that sought growth and direction in assessing target market groups and promoting their business. The organization had a website and some promotions in the past, but they wanted to increase brand awareness and assess competition in the existing Lethbridge market. Our task was to provide recommendations to help the company grow its brand and increase exposure to target market segments.

Brief overview of the marketing mix analysis
To achieve our goal, we analyzed the marketing mix of the organization, which comprises the product, price, place, and promotion strategies. We assessed …show more content…

However, once the website is updated, it should be relatively easy to maintain and keep up to date.

“GoDaddy provides a detailed breakdown of the cost of building a website in Canada.
According to the article, the cost of building a website in Canada can vary widely depending on factors such as:

• The complexity of the site: A more complex site with custom functionality will require more work and, therefore, cost more.
• The type of site: An e-commerce site with an online store will require more work and cost more than a simple brochure site.
• The platform being used: Different platforms have different costs associated with them, depending on their features and functionality.
• The level of customization: If you require a lot of custom features or functionality, it will require more work and will be more expensive.

The article provides a breakdown of the costs involved in building a website in Canada, including:
• Domain name: $10 - $20 per year
• Web hosting: $60 - $300 per year
• Web design: $500 - $5,000+
• Content creation: $50 - $200 per …show more content…

By providing these services, Fitness Solutions can expand its market reach. With online coaching, the business can cater to a wider audience worldwide, including individuals who prefer to exercise at home or are unable to visit the gym in person. The services can be offered through live or pre-recorded workouts, coaching sessions, and nutritional advice delivered via video conferencing or online platforms. This approach provides clients with greater convenience and accessibility to the services from anywhere. Additionally, the business can also consider offering virtual corporate fitness classes and workplace programs to cater to the needs of organizations and their employees who may require such

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