Charter Spectrum Streaming Paper

Research Plan : Charter Spectrum Streaming

Charter Communications, often publicly referred to as Charter for shot, is a publicly traded telecommunications company (Charter, 2015). Charter’s services, which include telephone, internet, and cable television connections, are marketed both business to consumer (B2C), as well as business to business (B2B) (Charter, 2015). Although there are larger telecommunication companies such as Time Warner, Comcast, and Cox Communications, Charter is the fourth largest cable company in the US, boasting nearly six million subscribers (NCTA, 2015). Recent years have been times of change for the media giant. Charter Communications entered into, and recovered from bankruptcy, rebranded as Charter Spectrum, lot

Pragmatism as a research paradigm, supports the mixed use of different research methods, in addition to modes of analysis and a continuous cycle of abductive reasoning (Feilzer, 2009). Abductive reasoning is a “form of logical inference which goes from an observation to a theory which accounts for the observation, ideally seeking to find the simplest and most likely explanation” (Magnani, 2001). One can understand abductive reasoning as "inference to the best explanation” (Magnani, 2001). Forms of data collection tactics. Just as it is important to seek out multiple differing forms of data, it is valuable for researchers to use multiple forms of data collection tactics. In this case, the relevant data should be gathered through two primary avenues, both through the use of surveys, as well as the use of focus groups.

Sampling. Since it not possible to test the entirety of Charter’s roughly six million customers, it is important to establish the proper sample size for the cable giant’s customer population. The relevant sample size is calculated with regard to three key

Confidence level is the measure of how certain it is that the sample accurately reflects the population, within its margin of error (Gill, Johnson & Clark, 2010). The most common figures to gauge confidence levels are 90%, 95%, and 99% (Gill, Johnson & Clark, 2010). Given Charter’s six million customers, a confidence level of 95%, with a 2% margin of error, a rational sample size for the research at hand is approximately 2,400 individuals.

Survey

Surveys are critical tools for exploratory research. There are a variety of survey styles and questions, each designed to entice specific types of information out of the relevant population. In this case, Charter’s research team needs measure customer awareness, usage and viewing habits, as well as satisfaction over time. To best understand the respondents, a variety in forms of survey questions can be used including, open-ended questions, multiple choice questions, ordinal scale questions, interval scale questions, and ratio scale questions.

Sample Survey

How much time per week do you spend watching cable