Chevy Company Essay

169 Words1 Pages
Question seven asks if Chevrolet’s product variety is a plus or minus for the brand. Chevrolet is known for product innovation. At one time the company had a new model or product every year. Chevrolet’s product variety is a positive aspect of the overall brand. The organization can penetrate every segment of the market. They have the Corvette for the sports enthusiast. They have the Impala for the family. They have the Silverado for the traditional truck customer. Chevrolet can withstand a market downturn in a specific market. The Chevrolet brand remained solvent as General Motors as a whole needed a government loan during the economic downturn of 2008. The ability to penetrate multiple market segments is critical when facing economic

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