Chevrolet has a wide variety of models available just in the traditional car market. They include the Spark, the Sonic and Cruze, the Malibu and the Impala (Chevrolet, 2017). Additionally, the Volt and Bolt EV are available electric cars (Chevrolet, 2017). In the crossover and SUV market, there is the Trax, the Equinox, the Traverse, the Tahoe and the Suburban (Chevrolet, 2017). Chevy is famous for its trucks which include the Colorado, the Silverado 1500, the Silverado 2500HD and the Silverado 3500HD (Chevrolet, 2017).
There is tremendous diversity in the traditional car line alone. The Spark is the least expensive of the traditional car line starting out at $13,000 (Spark, 2017). Unsurprisingly, the Spark’s strength is a low-ticket price which makes it a great choice for young, first-time buyers who are interested in great fuel economy without sacrificing techie features like seamless phone-to-car integration, built-in 4G WiFi, a car management mobile app, and in-car navigation, while still being able to make the payment (Spark, 2017). The Spark has a 1/4L engine which averages 38 miles per gallon on the highway (Spark, 2017). Safety features found in all of the Chevy traditional car models include rear vision camera, forward
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In addition to the standard technology and safety features found on all of the traditional Chevy car models, the Impala has additional side blind zone alert and rear cross traffic alerts (Impala, 2017). The Impala comes in a 3.6L V6 engine with 305 horsepower that averages 28 miles per gallon on the highway (Impala, 2017). Alternately, there is a 2.5L 4-cylinder engine that averages 30 miles per gallon on the highway (Impala, 2017). The Impala appeals to the higher end of the middle market in which Chevy operates and its strength are in the enhanced safety features and the power in its engine (Impala,