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Chevy: Standard For The Automobile Industry

358 Words2 Pages
Situation Analysis
Chevrolet has set the standard for the American automobile industry. Chevy has built a strong brand around vehicles that appeal to the desires of the automobile market by offering products that aim to deliver value and strength. The unpredictable nature of the automobile industry has also affected Chevrolet over the history of the company. However, Chevrolet has still managed to develop and implement some of the most popular automobiles. The wide range of automobiles includes popular vehicle models such as the Chevy Corvette, Chevrolet Camaro, Chevrolet Impala, and the Chevrolet Silverado. Additionally, Chevy has added new vehicles that has expanded its product mix, and enhanced the technology used throughout the industry.
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