ipl-logo

Chips Ahoy Marketing Strategy

990 Words4 Pages

D. Produce Department
1. One strategy Winco uses to give the illusion the vegetables are fresh is adding a small sprinkler system to the display. Occasionally it turns on making the vegetables wet giving them the fresh picked look.

E. Marketing Strategies – Point of Sale Display
1. The display I first noticed was for Chips Ahoy brand cookies. It was stacked tall with a large sign that read “Extra Savings” in bright yellow.
2. The store brought my attention to the display by using bright colors and words that I like to see. The sign compared Winco’s price to two other competing stores prices. It showed that Winco had the lowest price of these three stores.
3. I learned that the cookies weren’t actually on sale at this time. The normal price …show more content…

Cereals are placed the way they are so they grab attention, especially those of children. The bright colors and cartoon characters help sell the boxes faster than the healthier options on the top shelf.

I. Meat
1. The product I chose was: Oscar Meyer Lean Beef Franks
2. The total calories per link was 60 calories.
3. The fat calories per link was 30 calories.
4. The percentage of fat calories was 50%.
5. I was actually surprised to see how low in calories and fat percentage this was. Hot dogs are known for being very high in fat and this was a fairly good option for someone wanting a hot dog.
6. Knowing the basic nutrition facts of hot dog I knew it wouldn’t be very high in protein. Lean meats seem to be the best option for a good protein source so by having the label “lean” on the package some people may think this would be a good source to get protein. One link only had 6 grams of protein which is low for meat.

J. Frozen Foods
1. The product I chose was Chicken Breast Nuggets – 100% All Natural
2. The serving size of this product is five pieces. I think it is a pretty reasonable serving size if served with other things and not eaten as the whole meal.
3. The total calories per serving is 220 calories.
4. This product had 12 grams of protein per serving.
5. The number of protein calories per serving was only 48

Show More
Related

A Rhetorical Analysis Of Honey Hot Glazed Chicken Strip Basket

1077 Words | 5 Pages

Sitting beneath the basket of food is a light-brown table with a light grey background with the light also reflecting off of it. Along the top of the ad reads "All new Honey Hot Glazed Chicken Strip Basket made with Franks RedHot." The color of the letters makes the ad stand out due to the top of the letters being a bright red while fading into a light-colored orange, almost making the letters look like a flame of fire while being outlined in a white stroke of color. Right underneath is the price of the meal stating that it is only $5.99 plus

Read More

Est1 Task 2

1664 Words | 7 Pages

Name: Angela Toledo Sex: Female Age: 18 Activity Level: Moderate Part 2 – Analysis and Discussion Macronutrients Nutrient Mean Intake Recommended Intake Comparison Calories 1280 2400 -1120 Carbohydrates (grams) and (% calories) 173g 54% Cal 130g 45-65% Cal Within recommendation Dietary Fiber (grams) 11g 26g -15

Read More

Personal Narrative: My Local Dollar Tree

550 Words | 3 Pages

Another health choice I saw and put on my menu was Mandarin Orange cups. They have 0 gram of fat, 0 gram of protein, 18 grams of carbohydrate, and 70 calories. The serving size is one can. I believe these will make a good snack for four people. Water is always a health drink.

Read More

Chick Fil A Essay

716 Words | 3 Pages

While society has become more health conscious, Chick-fil-a has decided to push their brand of chicken diets over beef diets. Chick-fil-a a family oriented organization tries to attract people of all ages to desire their product. Although, Chick-fil-a is prominently known for its delicious chicken entrees, they are best recognized for their excellent customer service. These attributes provided by Chick-fil-a has attracted individuals in all age groups to continue to be loyal customers to Chick-fil-a and helping it to catapult in the number 2 spot of

Read More

Does Hy-Vee Use Marketing Strategies For Increased American Consumption?

1599 Words | 7 Pages

Lastly, in-store displays help to increase the store appeal. Hy-Vee uses displays to promote featured products, employees, or deals. This connects the consumer to the store. During specific times of the year, Hy-Vee uses soda or cereal boxes to create unique displays to portray an object or theme. On Super Bowl weekend, they display cases of soda in the shape of a football stadium and decorate with bags of chips to promote these items for consumption.

Read More

Egg Lands Best Case Study

150 Words | 1 Pages

Next, buyers are attracted to the nutritional value of the eggs. For example, one large egg has 60 calories compared to its competitors at 70. Secondly, it's packed with 125 mg of omega-6,30 mg of vitamin B2, and 200 mcg of Lutein. Not to mention, the production of the eggs makes it the best in quality, best taste and it's freshly delivered to your local markets. To show how

Read More

Explain Why The Federal Trade Commission Does Not Have Adequate Regulations

720 Words | 3 Pages

a) These products are allowed to contain up to 0.5 grams per serving. b) Saying “zero” leads people to believe that they can have as much as they want without consuming any of the unwanted trans-fats or sugars. c) Overconsumption can lead to consumption of significant amount what they meant to avoid. III. Dietary Supplements are lacking in regulation resulting in unsafe products going to market.

Read More

Rhetorical Analysis Of Mcdonald's Advertising

268 Words | 2 Pages

A giant billboard advertising McDonald’s famous 300 calorie Egg McMuffin can look yummy to anyone who's hungry, possibly counting their calories or wanting to eat healthier, but mostly to people who don’t have time to cook. A giant Egg Mcmuffin with the words under 300 calories is using logos to win over the consumer. It’s enticing people

Read More

In Defense Of Food An Eater's Manifeto By Michael Pollan

199 Words | 1 Pages

The discovery of the main components of food, which include proteins, fats, and carbohydrates, known as “macronutrients” by William Prout has blossomed into the cultural of “nutritionism” that we have today. What we put into our bodies is no longer “real food” but instead “food like substance”. Due to advancements in nutritional science the food industry can construct products that look like food and go back and add in the desired “nutrients” instead of eating the

Read More

How To Write A Diet Analysis Essay

503 Words | 3 Pages

The most looked at nutrients are saturated fat, vitamin A, vitamin C, fiber and sugar. I went over my limit for saturated fat, but only for 5%. For vitamin A I surpassed my limit by a large amount that is not in any way good for me. For Vitamin C I surpassed it too by a lot, but way less than vitamin A. I went a bit under the target of dietary fiber, but I usually don’t have trouble going to the bathroom so I don’t worry about that too much.

Read More

Cinnamon Toast Crunch Commercial Essay

1975 Words | 8 Pages

For instance, the repeated slogan “Crave Those Crazy Squares” is tempting the consumer to try the cereal. Such a short, yet simple phrase can go a long way when advertising a product to children. This commercial advertisement is only thirty seconds long, but still has the power to influence consumers to buy the product. The commercial starts with an aerial view of a big blue cereal bowl. The bowl contains the two cinnamon square characters inside, while the Cinnamon Toast Crunch cereal box stands in the background.

Read More

Del Monte Advertisement Analysis: The Magazine Ladies Home Journal

1436 Words | 6 Pages

The lush, green stem with falling green beans at the very top of the page shows that this plant is in good condition and that these green beans are healthy to eat. The fact that the green beans are falling straight off the stem and into the can, with barely any space to fall, makes it appear that the green beans in the Del Monte can are newly picked and not contaminated with any chemicals or preservatives. The clean, empty background really makes the focal point of the advertisement the green beans falling off the stem and into the can. The fact that the background is just one plain color with no objects also makes the whole advertisement appear clean, cut, and to the point. Most of the words at the bottom of the ad are too small to read unless someone would get very close to the page, but there are three words in large red print that read, “Bursting with Life.”

Read More

Textual Analysis Of Food Ads

496 Words | 2 Pages

I feel that the creators of this ad knew their audience well and appealed to them through a variety of proven techniques such as repetition of words like “super”, “secret”, and “undercover” as well as the use of keywords such as “packed with fiber”, “nutrients, and “vitamins” (PLUS). They also used other persuasive tricks to convince parents to buy their product with the belief that this might finally convince their children to eat vegetables without a

Read More

Food Diary Assignment

863 Words | 4 Pages

However, the target range for fat is 20-35% calories, and I got 52% calories from fat. I got much more calories from fat than is recommended in the target zone. My intake of grains was under the target zone. The target is 6oz, and I only had an average

Read More

Willdy's Waffles Marketing Strategy

935 Words | 4 Pages

In order to maximize their brand awareness and establish themselves as the most recognized and respected brand when it comes to waffles, and within their target market, Willdy’s Waffles implement a well-integrated

Read More

More about Chips Ahoy Marketing Strategy

Related Topics

Open Document