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Christopher Achen And Larry Bartels Use Of Twitter In Political Cartoons

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The historic example used for this situation is the 1916 presidential election of President Woodrow Wilson. This example should link modern political memes like the Zodiac Killer meme to past newspaper political cartoons as just technological updates of memes, and therefore modern memes should be considered just as equivalently impactful as past political cartoons. Christopher Achen and Larry Bartels novel, Democracy for Realist, researched this historical U.S. election example and explained that the shark attacks in the New Jersey area became frequent occurrences that were handled poorly by the local and federal government. This caused New Jersey’s issue with the shark attacks and the low government intervention to become nationally recognized …show more content…

Although continually filled with information, Twitter many times is inaccurate, humorous, and brief. Nothing can truly be taken seriously on Twitter and maybe that is why Trump did so well during the election and continues to do so well on Twitter. President Trump’s tweets were similar to the culture of the young demographic on Twitter and whether that was intentional or not, Trump found an audience on Twitter. In contrast, Cruz did not handle Twitter well, he was too formal and unrelatable to the targeted demographic he was trying to reach. And even with the negative popularity of the meme, he never contested it, tried to downplay it, or make a joke out of it. He left the meme to his potential voters to decide what to do with it and based on FEC results they voted against him and the negativity of his meme. It goes without saying that if Cruz possibly would have approached Twitter and the popular Zodiac Killer meme differently he might have combated the triviality of Twitter. But Cruz didn’t officially acknowledge the meme until October 18th, 2017 where he finally “[posted] the infamous Zodiac killer cipher without comment” on Twitter (Know Your Meme). In fact, his Twitter post received more than 47,000 retweets and 80,000 likes in less than 24 hours. Cruz’s lack of relatability and formal presence on Twitter not only speaks true for Cruz, but also for many other candidates who approached Twitter too formally. Therefore, the paper agrees with the …show more content…

This paper should showcase that for future elections the internet electorate culture will have to be fully understood by future candidates when campaigning on social media site because the internet electorate will likely determine who will be our presidential candidates and even President of the United States. Especially for apps like Twitter, where many influential, young, and likely Democrat internet electors reside that could tweet damaging material out like memes to hurt candidates successes. This means that the Twitter user demographics and culture should be taken into serious consideration for those potential candidates and their social media

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