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Cineplex Swot Analysis

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a.4) Strong brand and market share – The brand is well recognized and Cineplex market share almost represents a monopoly in Canada; a.5) Public company – Cineplex more capacity to raise funds and is more reliable because the company needs to follow compliance and corporate governance standards in customer policy, accountability, regulations, etc. a.6) Great customer service – The experience in the theatres are amazing. Before starts the movie session, for example, they use one cellphone app to promote a quick contest among the customers which are seeing the trailers. a.7) Technology – Cineplex invest in various sales channels as totems (self-service purchase machines), cellphones and tablets apps, website. It allows the company to spend less

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