The rivalry between Target and Walmart has been long standing since 1962. This fifty-five year ongoing competition is not surprising considering how similar these two discount stores are. Many departments of each retailer could be compared, but one particular section stands out among them all, clothing. For example, apparel is one of the top sellers in most stores and statistics from both Walmart and Target prove that. According to reports from the corporates of each store, clothing items and accessories account for nearly 20% of annual sales. This similarity is not the only way these two chain stores correspond either. Target is comparative to Walmart's selection of clothing in their price, reputation, and selection. First, the prices of both Walmart and Target clothes are rather similar. Although in a survey done by Maura Stephen revealed that Walmart shoppers chose to shop at Walmart because “it's cheap and convenient, and I can't afford to shop at [other places],” the truth is, whether you buy a t-shirt at Walmart or Target it is still going to be $8 at regular …show more content…
This is because Target has apparel for those in need of plus size or seeking out gender-neutral clothes. While Walmart does have plus-size clothing it is only available online and not in stores. Target on the other hand, has a women’s brand dedicated to plus-size clothing, Ava & Viv. Time magazine even complimented Target for “selling the clothing at a reasonable price point, between $10 and $79.99” and went on saying “This is a striking contrast to stores like Old Navy, who recently came under fire for charging more for plus-size items.” Recently, Target also introduced a gender-neutral line with global kids brand Toca Boca whose mission is to “make sure no kid ever feels excluded.” This line is not only makes Target unique from Walmart, but to many other retailers as