Bricks-And-Mortar Retailers

Introduction

Traditional Bricks-and-Mortar retailers, or physical retailers, is a physical location, such as a store, where sales transactions occur. This term is used in opposition to e-commerce and online retail. With the creation of the Internet, the progressive innovation of technology, and the eventual upbringing of online retail and online shopping, retailers are finding challenges in competing with online retailers finding larger success, such as Amazon. As online retailing has become as large as it is, traditional Bricks-and-Mortar retailers have had difficulties keeping up to date with their consumers and have ultimately found themselves at the end of failure, such as Sears. However, some Bricks-and-Mortar retailers have found success,

Target is both a full-discount store in that it carries a vast number of well-known branded goods and extends the full-line concepts to include groceries and now has become a Supercenter in that it offers a variety of different services such as restaurants, photo finishing, hair salons, etc. People are drawn in by any number of different services but end up staying longer and shopping in the store and purchasing from the full-line discount stock. Target has been finding recent success, as it has been opening new stores recently, opening 34 just these past few months, as Targets success is due to its large product assortment and its private brands, such as Cat & Jack & Cloud Island as Target has taken part of online-retailing, its store locations are also finding large success. Target offers product deals for its consumers through its app, Cartwheel, exclusively for consumers who shop in store and waiver any fees for

Sears simply could not offer more than the Internet had to offer and made the department store obsolete. Traditional retailers are losing shoppers who can buy a large range of products. However, Sears is doing worse than many others. “The sales dip at Sears stores was the worst among the top 250 retailers tracked by eMarketer as of November” (Peterson, H. (2017). Inside Sears’ Death Spiral: http://www.businessinsider.com/sears-failing-stores-closing-edward-lampert-bankruptcy-chances-2017-1). Sears has shown a history of making poor decisions, including maintaining the perception of being outdated in not keeping up with the buying habits of consumers and its decision to merge with Kmart, another struggling retail chain. The image of Sears has just become negative, an example to show this is its store layout, As anonymous employees were questioned on the presentation of the retail store as well as the state of the retail store, as employees describe the state of Sears as an “Internal Mess” with low morale. The atmosphere of the store sears presents is uninviting to the consumer in that it was described as empty, hallow in that because of the lack of product depth and inventory, parts of the store appear empty and are even closed