Comparing Mcdonald's Commercials Differently In The USAd China

470 Words2 Pages
As we search McDonalds Commercials on YouTube, we could find out how McDonald's presents its commercial differently in the U.S and China. To be succeed in the local market, McDonald's must understand the cultural difference between each local market. McDonald’s is a global brand that across the international market; however, there is a big difference to the commercials in the U.S and China. In China, McDonald’s commercials mainly focus on quantity of an affordable price and quality of the food. Since the average monthly income for a family is relativity low, they only earn around USD 500 per month, Chinese therefore really care about how much they could get within their budgets. They always like to get a big portion of food by paying little