Comparing Quaker Oats And Nature Valley Bars

• Introduction

The two brands I choose are Quaker Oats and Nature Valley bars. I selected these brands because they are recognizable to the market. These bars provide a common person on the go with healthy nutrients and energy to get them through their busy day.

• Product Attributes o The attributes Quaker Oats bars have are: They are a great source of calcium, whole grain, and help cholesterol control and help with weight management. o The attributes Nature Valley bars have are: They pack a great source of protein, whole grain, and contain natural energy.

• Product Benefits o The benefits Quaker Oats bars have are: They are seen as a healthy, and positive snack in the eyes of mothers for their children. The Quaker granola bar can be seen

o Nature Valley: Protein bars, Biscuits, Oatmeal’s, Granola Cereal, Nut bars, and Granola Bars.

• Packaging o Nature Valley, Protein Bar: The packaging uses a very dark brown color relating to the earth and how there is structure, there are images of real nuts, calories count, and the amount of protein the bar contains. o Quaker Oats, Chewy Granola Bar: The packaging uses a very warm, and down to earth brown color and a hint of green, its shows a peanut with cartoon eyes, and calorie count.

• Brand Image o Quaker Oats: snack, family, health, breakfast, nutrition. I choose these words because Quaker Oats is seen as a brand that associates with families and keeping them healthy. Quaker Oats can adjust to a modern family’s lifestyle today. o Nature Valley: natural, outdoors, outgoing, sustainable amount of nutrients, culture. I choose these words because when it comes to explain Nature Valley it is more of a lifestyle than a bar.

• Positioning Statement o Quaker Oats: “To the families on the go who are looking for a quick snack, Quaker Oats Chewy Granola bars provides the satisfying nutrients through whole grains and chocolate chip flavor, for the perfect wholesome