Comparing Rhetoric And Phenomenology Models Of The Communication Process

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At the workplace, communication is a very important tool that people use to translate meaning and understanding to one another. The life that each person lives and the world that we are living in are both shaped by communication, which makes up the reality of our lives. The two models that best explain the communication process model are the rhetoric and phenomenology models. The rhetoric model consists of logic: logos, culture: ethos, and feelings: pathos. The phenomenology model consists of decision: epistemic, reaction: reality, and wants/needs: ontology. The difference between communication as a practice in the firm and communication as a constitutive of the firm is that in the firm, communication is determined by the structure of the organization. In contrast, in the other approach communication as constitutive of the firm communication is a foundational process that shapes our social realities. …show more content…

This model demonstrates the communication process that people use to exchange information from one person to another. According to Matt Koschmann, the approach of communication in the firm focuses on communication within organizations based on an informational view of communications. Therefore, communication is all about the transmission of information within the organization. Since everyone interprets the same information differently from one another, the meaning changes based on the context and how the information is said. Getting the right information to the right person is significant for an organization or else the meaning behind the information gets lost during the communication process. In the workplace in order to exchange information, individuals must use language through communication rhetorically and phenomenally to successfully operate as an