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Comparison Paper

879 Words4 Pages

Compare, in the paper, the use of search engines, social media, and blogging to each other. Using examples, show the potential of each approach. Search engine optimization (SEO) and Social media optimization (SMO) are two of the bigger concerns for webmasters and bloggers, as they can both have substantial impacts on the amount of traffic a website or blog receives.
SEO: has been a common activity of website owners for years now, it's all about ranking at the top of search engines like Google, Yahoo, Bing and so forth.
It is the epitome of inbound marketing and puts the users in the middle of their markets and give their customers the easiest way to find the products they look for.
SEO called sometimes a game of two half's (Relevance …show more content…

The potential approach of each approach:
Customers who land our web page are more likely to make a purchase, read, blog, or study our company – so our content should be aimed at fulfilling those interests. Social media content should be lighter, more shareable, and more entertaining. (Ganot, 2016).
Neither is a replacement for advertising, SM, SEO, and advertising should work together to cover our target market, in other words, our marketing strategy, whether using social media, search engines, display advertising, or another method, should be based on the needs and placement of our audience. (Ganot,2016).
References:
Snell, S. (2016, June 16), SEO vs. SMO: Driving Traffic Through Search Engines and Social Media, Retrieved from http://www.vandelaydesign.com/seo-vs-smo/
Ganot, R. ( 2015, Feb 2), Marketing: Social Media vs. Search Engine Optimization, Retrieved from

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