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Consumption In The Entertainment Industry Post-1920's

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The history of consumption is a difficult subject to study. Consumptions is a more modern study because of the difficulty historians have during research. As broad of a subject as it is, the main focus of this essay will be the history of consumption in the Entertainment industry post-1920. American music culture was shaped, movies became a national pastime, and sports were becoming increasingly popular. Americans have chosen to revolve their lives around music, some listening to it all day. Since 1920 when the radio became a massly purchased product, society has changed their schedule or spent more money in order to take advantage of the modern entertainment and technology. With the radio, people were able to hear news, listen to stories and music. With the increase of music …show more content…

Around 700 movies were being produced a year, with countless numbers of movies becoming famous internationally. Many companies such as Paramount, 20th Century Fox, MGM and The Walt Disney Company was created. This industry was so popular, today it is a multi-billion industry; all of these names are still known in every household today. Larger companies, like Walt Disney, had so many consumers investing in their products that they were able to make large amusement parks that have now become a cultural must in today's society. Sports also became a large form of entertainment for consumers. In the 20’s thousands of sports fans flocked sport stadiums and supported their home team. Professional athletes became heroes, like Babe Ruth, which created an industry within an industry. People buy paraphernalia of their favorite player or team: Shirts, blankets, bobble head figures and even plates are sold generating $4.62 billion. Both playing and watching sports has become one of the largest forms of entertainment consumerism. As it has grown, sports now generate over $13 billion dollars with over 21.47 million children participating in

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Lizabeth Cohen is a professor at Harvard University who teaches social and political topics such as popular material culture and also urban, gender, and working-class history. She is also the Dean of Harvard’s Radcliffe Institute for Advanced Study. In addition to Cohen being a professor and a dean she is also an American author, best known from one of her well-known book A Consumers’ Republic the Politics of Mass Consumption in Postwar America, in which she discusses how mass consumption sets the tone for the social life, cultural, and political structures following World War II. She analyzes how mass consumption must undergo specific systems such as transportations, productions, advertising, and many more with the hidden cultural and social development that feed the political policies that promoted this mass consumption. Cohen argues that because

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Entertainment in the 1920s was new and different than before as many different societal and technological differences influenced the differences in entertainment. During this time people began driving cars, listening to the radio, and watching television. With citizens listening to the radio, it caused a contemporaneous rise of the radio. The radio was used for many different things at this time, but this is only one example of how entertainment has changed. Entertainment in the 1920s was significantly impacted by changes in technology, speakeasies and musicians, women's societal roles, and nightclubs.

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Forms of entertainment prevalent today, including movies and musicals, are the same forms of entertainment Americans in the early decades of the twentieth century. It wasn’t uncommon for those in the 1920s to use extra income to visit a movie theater, or those in the 1930s to gather to watch a performance in their town to provide a sense of relief from daily hardship. Across these years, there were ample reasons, both good and bad, to absorb multiple forms of entertainment, but it all served a similar purpose: to provide a good time for the audience. Due to both disposable incomes and the need for an “escape” during this period, Hollywood saw a large increase in prevalence, which caused a larger variety of media to be created. In movies released

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