Copywriting is and art, and science, that requires writers think of the content they develop from several perspectives. Writers develop copy to persuade readers to take an action. Though somewhat related, copywriting and blogging are distinctly different. Writers build strong copy by defining key writing points before beginning to create content. To accomplish this, copywriters develop an intimate knowledge of the target market. With this knowledge, they uncover what makes buyers make decisions. Copywriting Defined Copywriting is the business of convincing consumers. Copy is content developed for business or promotional purposes. Copywriters are professional writers who create copy. A copywriter’s goal is to have readers perform an action, such as buying goods and services or signing up for an email list. There are different specialties …show more content…
Copywriting vs. Blogging Copy and blog content, though at times cross functional, are two distinct species. Copy normally promotes a product or service, while blog content ultimately promotes a person or entity. A copywriter seeks to compel action -- via a call to action -- while a blogger seeks to educate and entertain. Copy may end up at disparate places around the Internet, while blog content is mostly used on the blog. Most copywriters cover versatile topics, while bloggers generally stick to a niche subject. Copy draws in readers, while blog content seeks retain current reader loyalty. Copywriting Foundations To write compelling copy, you must begin with a strong foundation. Using a product description as an example, there are several key information pieces you must identify to write strong copy: • Fully Understand the Product • Define the Target Demographic • Determine Important Features and Benefits • Discover the Most Favored Product