SWOT ANALYSIS HARRY PUNYANI | 90624131 Background Founded in Canada in 1992, by Larry Rossy, a third-generation retailer, Dollarama is a multi-chain retail company, which offers multiple collections of general commodities, consumable products and seasonal stuff, and offers multiple items at a low fixed price. Dollarama has various affiliates, which include Dollarama L.P., Dollarama International Inc. (Dollarama International), and Central American Retail Sourcing (CARS). In addition, It also has operations in Latin America through a multi-point chain called Dollar City, a value retailer that offers an assortment of general merchandise, consumable products and seasonal items in stores located in El Salvador, Guatemala, Peru, and Colombia.
Mother, whoever can get 25% off most John Lewis products and 15% in Waitrose and there are half price theatre, concert tickets, subsidies for whatever educational or leisure course they want to follow and a raft of sabbatical and extended leaves possibilities. It is not easy to find an unhappy John Lewis partner, despite the fact that they stay with the company twice as long as the industry average, because if anyone is unhappy about something, they have a responsibility to do something about it. Which brings to the man who invented the John Lewis model, Born in 1885,John Spedan Lewis was a radical with the means to do something about it, there were plenty in the early 20th century (and for that matter, now) who believed. Like him that the
After the success of the warehouse, Price Club and Costos merged together and were first introduced as PriceCostco, but eventually Changed to Costco Companies, Inc. Costco has grown into a successful industry with 848 warehouses located worldwide. Due to the success and growth of Costco, it is one of the top five largest and most popular retailers
Costco Wholesale Corporation strives to grow and expand through their competitive retail and pricing strategies in their market. As a retail firm, Costco depends on cusumer purchasing capacities (Gregory 2015). Costco offers a limited number of items that are afforadable quality services and goods to their consumers and believes it aids to their continued growing and expanding success. Costco is driven by cost leadership for their retailer store because they would rather maintain the lowest prices possible which enable customers to return. Costco largely relies on their pricing and retail strategy to continue sales and organization success.
The type of products that Costco sell are groceries, apparel, electronics, auto and tires, computers and printers, office products, TV’s, toys, appliances, handbags, furniture, outdoor furniture, jewelry, electronics, health products, floral, and household and lawn items. They also offer different services, which includes, Photo Center, Pharmacy, Optical, Gasoline, and Home and Life services • Place: Costco warehouse stores is typically where they sell their products at. Also, Costco distributes its products on their online website, and on their mobile app, as well • Promotion: Costco warehouse is a membership only club, so it offers instant savings on some of their products on-line, and in-store. Also, Costco offers its customer free samples, it has caused an increase of sales within their company.
The company engaged in unrelated diversification by expanding into Costco Travel, exclusively for members to book vacation packages, including international and domestic vacations, cruises, rental cars, and flights at a discounted price. Regarding their geographical diversification, the company operates in multiple countries, with a total of 852 warehouses worldwide, and an international strategy of offering top-quality travel services at the lowest price possible. Costco is considered to have a matrix structure as it combines two different types (functional and multidivisional). Through the functional organization structure, Costco groups employees into different departments based on skill and knowledge; through the multidivisional organizational structure, Costco employees are divided into departments based on geographic regions and product/service
The 16-year relationship between Costco and American Express will come to a formal end on Monday. Several months ago Costco announced the changes coming to all of their nearly 475 U.S. stores. There were mixed feelings about the change that will begin on Monday. For customers using their TrueEarnings credit card, Sunday will be the last day to use the that card. This card will no longer be valid for any purchases on Monday.
Meaning that Costco purchases straight from the manufacturer and then has the merchandise transported to a cross-dock warehouse that will then truck to the stores. In addition Costco believes in paying its employees a higher wage because that equals happier employees who take their work seriously. Higher wages also mean that Costco will employ a higher quality employee from the preexisting pool of candidates that retail chains compete
In Costco’s macro-environment, a variety of factors could affect the company’s economic viability. External factors such as inflation, foreign currency exchange rates, levels of unemployment, reduced consumer confidence, and changes in tax policies could unfavorably affect the demand for Costco’s products and services. Prices of some goods and services including food products, are often variant and subject to fluctuations deriving from changes in domestic and foreign supply and demand, competition, taxes, labor costs, or delays in delivery which could significantly affect Costco’s sales. Therefore, the product’s costs and selling could also increase affecting financial results. Other important economic factors include the increasing international
Although, Costco has been widely successful compared to their competitors. There are certain aspects where they need to improve to stay ahead of their competitors. Their customer and employment engagement is vital for future success. It could be beneficial for Costco to look into markets in America where they are not present, and even outside the United States.
As of 2023, Costco has 850 total warehouses with 158 of them being outside of the United States and Canada (Costco, 2023). Costco is able to scale partially because of their hiring and product selection, but also because they slowly build up their store counts in the same countries over the years by capitalizing and adjusting to each countries cultures and catering to it. For instance, Costco entered Japan in the 1990’s and they currently have 31 stores their which is the most outside of North America (Costco, 2023). This is due to their growth strategy (Parnell, 2014).
88% of their members from 2014 renewed their membership and the members’ average shopping frequency increased 4%. In addition, Costco continued to open new warehouses in different locations to attract more consumers and provides a greater availability for its members. At December 31, 2015, Costco has 698 warehouses worldwide. All these factors contributed to Costco’s
It includes organizational analysis, task analysis and individual analysis (Brown, 2011). This analysis looks at the effectiveness of the organization. Costco’s goal is to ensure sales effectively
Key Trends – Globalisation One of the main opportunities Costco has is more global expansion to specific targeted countries. Although operating in many countries, Costco is heavily dependent on the U.S. and Canadian markets. It still has the opportunity to expand into the Asian and Australian markets where it has a limited presence. Costco has the capability to operate about 100 stores in Taiwan, Korea and Japan combined and about 20 stores in Australia. It currently has 41 stores in Taiwan, Korea and Japan combined and 6 stores in Australia.
What are the two types of core competencies that drive a firm’s competitive advantage? Which firms demonstrate a clear competitive advantage because of (a) major value-creating skills/core capabilities and/or (b) superior assets or resources? Which firms have demonstrated sustainable sources of competitive advantage? The two core competencies that drive a firm’s competitive advantage are cost leadership and differentiation.
