Craft Brewers Case Study

Question 1

Part (A)

The specialist brewers, also called as craft brewers today, began emerging rapidly in the late 1970s. While many factors influence the growth of craft breweries, Carroll and Swaminathan argued that the consolidation of the brewing industry in the late 1970s played the main role as it changed the industry environment and provided product space for craft brewers to grow. Most beer drinker in the U.S preferred mid-range beer, and the generalist brewers were able to produce mid-range beer on a large scale economically. The generalist brewers, instead of making a wide range of beers and targeting the entire consumer segment, chose to focus on the segment where resource, or customers were most abundant. The competition in the

In the early 20th century, the generalist brewers tended to make different types of beer, including cheap swill, middle-range, and high-quality beers, and they were able to provide high-quality beers to discriminating beer drinkers. In the late 1970s, the generalist brewers were no longer interested in making high-quality beers as they found middle-range beer market more profitable. Craft Brewer then took over the high-quality beer market and started to associate with discriminating

Suppose one day, the California legislature passes a new state law, saying that all colleges should set specialized support programs for older students, for they are often busier and experiencing more pressure than young students. In this case, although there are not many older students at UC Berkeley and it may not be worth putting too many resources on such a minority student group, UC Berkeley should still follow the state law, offering the older students the new programs and resources they needed. This is an example of a coercive process. UC Berkeley received a guideline from the government which leads to recognition of older students. The law appears as a coercive force, but it also has legitimacy as it does not conflict with the original purpose of the university. After all, the law let UC Berkeley deliver better education to students. In addition, since the law affects all colleges in California, UC Berkeley should likewise accept the law to ensure interdependence within its