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Crafting A Marketing Strategy: Area 41 Empty Keg Double Ih

851 Words4 Pages

Understanding what your particular product brings to the market and to your targeted market segment is essential in crafting a marketing strategy. Ensuring you product fills a physical or social need for consumers is equally important in introducing a new product into the marketplace. In this paper, I will provide a unique detailed description of Area 41 Empty Keg Double IPA, as well as describing the aesthetics, packaging, labelling, and overall look of product. Additionally, I will discuss specific features and benefits my product provides to the intended product target market, and its purpose in the marketplace.
Imperial pale ale beers are extremely popular in the craft beer segment. In fact, Imperial pale ale beers are considered the most popular style of beer in the country (Rotunno, 20130. Imperial pale ales are characterized, by a signature bitterness derived from hops, was developed as a way to preserve beer on long sea voyages to India (Davis, 2015 ). …show more content…

The beer will be a hazy bronzy-orange in color, with a white head. The aroma of the beer will be a combination of floral, citrus, pine, and tropical elements. The mouthfeel of the beer will be medium-carbonation with a smooth taste. The taste of the beer will mirror the aroma with elements of floral, citrus, pine, and tropical, with medium to high bitterness. The alcohol by volume of the beer will classify it as high-gravity at 10 percent. And finally, this beer should be served in an IPA snifter or tulip glass for maximizing the aroma and taste of the

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