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Designing Your Own Sign Design Or Becoming More Commonplace

743 Words3 Pages

If you've tried shopping online for a sign lately, you've probably been blasted with an onslaught of companies that want you, the customer, to design your own sign. Many of them don't even offer design service or if they do, they charge extra for it. But are these design tools any good and is it a good idea to try to design your own sign to begin with?

When it comes to the image of your business, much like with dental work, the design of your signage is best left to those with experience. More goes into the design of a sign than you might think. Especially now with full color signs becoming more commonplace. Many sign layouts have complex issues to deal with.

Signs are usually the first thing your customers see so it's your first impression. …show more content…

Whether that goal be to get customers in the door, to generate leads, or instruct a passerby to do something, it takes an experienced sign designer to make sure the sign will be effective. If you don't have experience designing signs yourself, you should let someone who is design your …show more content…

Really, really bad templates. These online sign design apps are typically accompanied by some generic templates for you to customize with your information. But these templates are usually horrible, mass generated layouts that won't automatically accommodate your copy and certainly aren't designed with your goals in mind.

Signs made with the online design apps end up looking unprofessional. What you see on your screen may look really awesome but when you have the finished product in hand, the mistakes become apparent. It's very obvious who built their own sign online and who let an expert design it.

Using the online sign design tools takes time. How much time are you willing to spend trying to use a frustrating online design tool to save a few bucks? It may not even cost that much more to have an experienced sign professional design your sign. Wouldn't you be willing to spend an extra five or ten dollars to have a sign that is readable, effective and looks professional?

The sad truth is that an increasing number of sign shops are implementing online design tools on their web sites. Sure they engage the customer, but the are a huge disservice to both the customer and the sign company. If the signs are unreadable, ineffective and unprofessional, they won't work. And if they don't work, the sign buyer is unlikely to ever buy signs from that sign company again. Or at

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