Disadvantages Of Cultural Capital

Cultural capital is a set of non-financial social attributes, which governs any cultural group in terms of its class, structure and social standing. Online trust is dependent on cultural capital that may vary from different cultural groups and our aim is to evaluate the factors that affect the relationship between privacy concerns and online trust. In real life, as a consumer of a product, Consumption can be a self-defining and self-expressive behavior. People often choose products and brands that are self-relevant and communicate a given identity: Consumption serves to produce a desired self through the images and styles conveyed through one’s possessions. To continue this part, it will be good to define what cultural capital is for better

Online Trust highly depends on Privacy Concerns. Theories and literature proves strong relation of culture with education, social status and skill set one possess. People with high cultural capital possess their opinion about issues and conveniently face public as well as remain in lime light. The advantages they keeps over other members of society, sometimes, might results in least concerned about their private matters but generally they remain concerned about privacy. Trusting someone who is not physically approachable was difficult in old times but with the passage of time and technological advancements, without online trust one cannot grab the opportunities to sustain their cultural advantages. From previous chapters it could be truly said that independent variables of sustainable online trust are part of one’s cultural capital.

Cultural capital is a collection of non-financial norms and attributes which embodies the social, personal, and interpersonal and employability skills. Norms like good communication skills, honesty, integrity, engaged, proficient and above all trustworthy. (Joinson, 2007). Cultural capital describes the following pattern of skills and social norms that can help in reducing the privacy paradox and help in improving online trust. Cultural capital explains the non-financial assets which promote

Below are a few lists of cultural capital in their categories.

a. Embodied Cultural Capital (ECC) is derived from the values an individual receive from his parents, friends and family and from his locality. One could adapt to these value sets either consciously or unconsciously. Family visits to the cultural places and interest in cultural activities build cultural values and their education level raise intellectual level of their children that leads to the strong cultural values. By the passage of time embodied cultural capital converts into cultural habits one posse. (Bourdieu, 1986) It becomes a way of thinking, acting and interacting with people from unknown regions of world. Embodied cultural control controls the degree of trust one can put in others even in virtual environment. As it supposes it can be applicable in online privacy concerns as people adapts and get acclimatized with certain social networks and hence becomes part and passel of them, not putting much of data security as major concern, as far as they derive pleasure in what they get from the