4.1 Maintain organisational standards of presentation and behaviour when providing customer service
Personal presentation is all about marketing you, the brand that is you. What others see you do and hear you say will influence their opinion of you – so personal presentation is about painting yourself in as positive a light as possible.
Organisations spend a lot of time and money working on their image, developing their brand and producing as many positive signals as possible. Staff in organisations should know that everything they do is marketing for the organisation, every email they send, every phone call they take, every time they interact with a client or customer. Organisations also spend a lot of time and money recruiting and training the right kind of people to project the right kind of image.
Personal presentation is about you and how
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People are curious by nature and they like to know what goes on within your business, especially if they expect to part with their money in exchange for your services. Keeping your customers informed about company news, latest offers and even problems plaguing your business will show customers that your business is active and it will make sure your customers don’t feel left out.
• Informing a customer about a problem is better than them finding out on their own - It is a hard thing to admit when you’re wrong or that something isn’t working and it’s even harder when you are admitting that to paying customers. Sometimes though, the hard thing to do and the right thing to do are the same thing. By informing your customers that you are aware of a problem and are working hard to fix it can indeed upset some customers and put them off your