Discussion And Analysis Paper

With the rise of competition in the job market, many students are looking to gain a competitive advantage over their peers. One of the top ways students are trying to differentiate themselves is through participation of internships through cooperative education programs. Large companies like KPMG, RBC and Rogers are now using internship programs to also differentiate themselves by offering students the opportunity for real-life experience. Many other companies however, are struggling to find raw talent, let alone a strong skill set paired with a global mindset. This report will highlight the long-term benefits of internship programs for not only the intern, but also the company.

Findings

A study done by Henry John in 2004 highlights the

It is highly recommended that the organisation recruits students from one of the three top universities in cooperative education programs in order to help the organisation adjust to this new program.

The University of Ontario’s Institute of Technology (UOIT) has been running a marketing internship program for the past few years through their bachelor of commerce program. Although they are not one of the more well-known universities, they have been able to create a sustainable pipeline of educated, well-rounded and eager students ready for the workforce (Oliver, 2013). This could come as an advantage to this organization seeing as it is a smaller company; by recruiting students with a marketing background from a smaller scale university with a well-established cooperative education program, you increase the chances of quality candidates seeing as they likely have few offers from other establishments, therefore you get the pick of the highest quality candidates. One drawback from recruiting students from this particular university is that the talent pool is substantially lower than that of other more well established schools and programs. Seeing as there is just under 10,000, the variety of applicant is significantly lower than that of other larger

Although this university has a fairly larger cooperative education program and has a significantly larger amount of recognition for this program among employers, there are a number of benefits that come from this particular schools program (York, 2015). First off, the candidate pool has a better understanding of the process of an internship and therefore may take less time to assume a marketing role within an organisation. Unlike UOIT, York’s talent pool has prior work experience so the amount of training that would need to be done with each of the candidates would be significantly smaller than that of which would need to be completed with a student from UOIT. As well, on top of the education these students can apply to their social media marketing position, they also have prior work experiences from which they can draw on to help further improve your social media marketing. Seeing as the objective for this internship program is to increase social media presence through the market penetration, it is beneficial for the candidate who assumes this position to have prior experience in this field. By selecting a candidate from York, this student is much more likely to have the credentials needed to successfully fulfill this role, and your talent pool for selection is