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Dish's Competition Overview

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Competition Overview
Dish’s 13.76 million subscribers represent approximately 12.5 % of pay-tv subscribers in the US on the previous year (Forbes.com, 2015a). The company face competition not only from other pay-tv providers, but also from companies delivering video content via the Internet to computers, televisions, and mobile devices.
In general, Dish Network rivalries are following:
Other Direct Broadcast Satellite Operators. The main competitor on this section is DirecTV, the largest provider of digital TV services in the U.S. According to Forbes (2015) the company had more than 21.4 million subscribers in America and it’s representing approximately 21% of pay-tv subscribers (Forbes.com, 2015b). The company has bigger market share, better performance and strong brand name, supported by good reputation over its customers. …show more content…

Dish had substantial competition on the face of cable television companies. Cable TV has some advantages over satellite TV services. Chances to get disrupted by bad weather are much less for Cable TV services, while for satellite services it’s frequent problem. Besides, cable TV companies usually do not require long-term contract, which may be a suitable option for some customers. However, satellite TV is cheaper and available anywhere in the world where dish can be installed, while Cable TV is available only for areas served by providers. Cable television companies have more than 49.2 million subscribers, representing 52%, which is more than half of the entire pay-tv market. The largest cable pay-tv provider in this segment is Comcast Corporation with 22.3 million subscribers (Leichtman Research Group, Inc,

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