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Drivers Of Industry Analysis Paper

342 Words2 Pages
Apple Inc. is Technology Company that manufactures and distributes Consumer electronics and computer software. Along the way, it also introduced online services. The decision of Apple Corporation to indulge in the varied products and services is to meet the changing needs of its customers (Dormel, 2012). Since the technological field is changing with each passing day, the company has invested billions in research and development projects so as to outsmart its many competitors (See Appendix 2: Drivers of Industry Development- Technological Factors Analysis; Yoffie & Baldwin, 2015) The Apple business strategy is stand out from the rest of the pack. In this regard, the company has striven to offer features that are lacking in the products of the
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