ipl-logo

Dropbox Case

547 Words3 Pages

Dropbox Case Analysis For this case analysis, I will talk about the company Dropbox which is an online storage and backup company with millions of customers. So the company needs to decide its growth strategy in order to remain competitive in the market. There are three alternatives proposed I have proposed. The first alternative is to offer similar products to its different market segment, the second alternative is to offer the same product with an addition of a partnership, while the third option being to add additional feature of synchronization. I think the first option remains viable since the company can accurately target each customer base according to their needs. Dropbox had been performing well with its single product version which had reached several million users. However, consumers constantly requested for new features in its current version. Therefore, the company needed to decide the strategy for its future growth. Dropbox needs to decide whether it shall continue with its strategy for providing a single product version, or it shall it diverse its current customer base. So developing market segmentation would allow Dropbox to become competitive with other storage products offered by its company and also with its competitors. Furthermore, it would help developing the product according to the needs of customers. …show more content…

The customers who have limited knowledge about the product will remain confused of the diversified product offering. Complex engineering shall be required for the developing of its new products. Focusing on a single product would increase the ease in the installation of the product and would also attract a large number of customers. Furthermore, developing partnership with equally strong company would strengthen the product’s

Show More
Related
843 Words | 4 Pages

INTRODUCTION: This case involves an unknown male, Hispanic gaining enter into the MailBox building located at 530 S. Lake Ave. Once inside the business, the suspect stole approximately 8 packages that were left on the ground. The suspect left the scene traveling north on Lake Ave. LOCATION DESCRIPTION:

Read More
932 Words | 4 Pages

A huge sum has been invested, so now it is really crucial for the product to succeed. Moreover the current product mix is not sufficient to bring long term profits for the company. As far as short term goals are considered, management wanted a successful launch for the product which will provide the right marketing and target of the new product line. While the long term goals involved adding variety and diversity to the product line to achieve a long term sustainable growth rather than just achieving short term

Read More
1475 Words | 6 Pages

The company could expand even more to increase their market share. They must keep communications open through their relationships to avoid miscommunication and confusion. References Karniel. A and Reich.

Read More
208 Words | 1 Pages

Dr. Peter Weill talks about 4 operating models that every business should adopt and states that every business should create a digital platform

Read More
1207 Words | 5 Pages

Why companies must integrate and use Dropbox? With the increased demand for the use of iPhone and tablets in the business arena, Dropbox app can be a problem solver for many marketing challenges facing companies. This paper will examine whether or not Dropbox can build profitable, growing business amid a storage glut like that of its competitors. The answer is yes, according to several cloud computing analysts and market experts, in the near future companies must have proper strategies of navigating smartly in order to gain impeccable market share for their products (Chorafas, 2011).

Read More
864 Words | 4 Pages

The adoption of new technologies and trends is being facilitated in the industry for the competition and the customer’s overall experience. Many suppliers that are having similar strategies face a strong competition. The barriers for exiting the markets are high. Products and services of are undifferentiated leading the customer to focus on the prices offered. Low market growth, so it can be increased only by taking another firm’s market share.

Read More
1808 Words | 8 Pages

Purpose and process of market segmentation The purpose of segmentation is to allow the marketer to be better able to reach the consumer needs and wants which increases the positive responses for the brand. Segmentation is important during the promotion process, this is where the team decided who what and where as well as, age gender and things like buying patterns. Because of this, marketing g segmentation comes before targeting. By dividing the audience, it makes it easier to target exactly who and where to send the devices or what to do with their next model.

Read More
1442 Words | 6 Pages

Apple Inc. embraces diversification strategy as a means of promoting its viability in the market. Largely, the creation of the three products lines compounds the sources of the company’s income. In fact, the company does not rely on a single source of income because the product design belongs to different categories. This strategy cushions the business from suffering risks of associated with depending on a single business. According Hitt, Ireland, and Hoskisson (2014, p.135), the benefit of handling many products is that when one product fail or does poorly in the market, the business is would shift its attention of the best performing products.

Read More
1016 Words | 5 Pages

It would aim at establishing a strong customer lifetime value. It would also search for new markets in other

Read More
1422 Words | 6 Pages

Cooperation among others party such like YouTubers or big retailers would also increase the company

Read More
916 Words | 4 Pages

Market are segmented in order to make it easier for businesses to target these segments according to the features and habits they exhibit. These segments must be definable, specific, profitable, and is has room to grow. The following outlines the segmentation for the market of Mercedes Benz broken down into demographic, behavioral and psychographic segmentation. Demographic Segmentation: Markets can be segmented by geography where the business would market its offering towards individuals living in a certain area.

Read More
1027 Words | 5 Pages

Answer: (a): Market segmentation is the first step in defining and selecting a target market to pursue and penetrate. Basically, market segmentation is the process of splitting up an overall market into two or more groups/classes of consumers. Each group of consumers is called as a market segment. Each group (or market segment) should be similar in terms of certain characteristics or product/ service needs. In business world, market segmentation is considered to be a most important tool in enabling marketers to better meet customer needs and requirements.

Read More
2241 Words | 9 Pages

After these companies go about developing products, which may be product modification or it may be a completely new product. Product offerings are increasing every year as consumers are looking for more and more variety of products. Companies which are unable to churn out new products fall back on competition and suffer the consequences. Companies face danger not just from competitors but consumer needs, technology, and product life cycle. New product development has its share of challenges.

Read More
1004 Words | 5 Pages

1. MARKAT SEGMENTATION Market segmentation is a strategy that is generally used by a company to identify and define the target customers, and provide the supporting data for the marketing plan elements. There are five types of market segmentation which are demographic segmentation, geographic segmentation, psychographic segmentation, benefits segmentation and volume segmentation. • Demographic Segmentation Demographic segmentation is market segmentation according to age, family size, religion, race, gender, income and education. By using this segmentation, a company can categorize the needs of consumers more easily and target its consumers more accurately because demographics can segmented into several markets.

Read More
1030 Words | 5 Pages

Product design can fulfil the demands of the customers and they are willing visit the same company again in the future. Referencing to the words of Vonderembse (n.d.),

Read More

More about Dropbox Case

Related Topics

Open Document